Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.
Leverate VP of Marketing Nicc Lewis covers the fundamentals of B2C marketing for Forex brokers. Nicc has over a decade of experience in digital marketing, operating at the highest levels of the companies where he has worked.
Leverate provides technological solutions for starting brokerages, and currently serves 130-150 brokers. In this workshop, Nicc discusses the things that a brokerage needs to be successful, starting from scratch.
He discusses different kinds of capital requirements, website requirements, managing liquidity flow properly, sales, retention marketing, risk plans, having enough funds available to cover your trades, and plans for technology failures.
Nicc says that “retention goes hand in hand with conversion.” He talks about the importance of peer support:
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“What in effect the community does, is it gives your traders the confidence to get started because they see that other people are making money…it gives them the added effect of peer support…’other people are doing it, so it’s good’.”
He explains, step by step, how a website can bring in traders and build up their confidence without aggressive selling- and that this leads the traders to make the decision for themselves.
“Use a proactive chat at the right key trigger moments, understand the data and see where the trader is and what they’re doing- this is key.”
Watch this informative workshop in the embedded link!