Retail broker Trading212 announced on Tuesday that it is launching an affiliate marketing program.
Writing on LinkedIn, the broker’s Chief Operating Officer, Stefan Sotirov said that his firm was looking to work with a range of individuals and companies.
“I am happy to announce that we just launched our Trading212 Affiliates Program,” he wrote, “designed for businesses and individuals ranging from forex, [contracts for difference (CFDs)], stocks, cryptocurrency trading specialists and social media leaders, all the way through to high-end online marketing and SEO professionals.”
Trading212 pays up
Anyone that signs up to the program can expect to be reasonably well-rewarded for their efforts.
Commission fees are based on how much a client deposits into their Trading212 account and the type of instruments they trade in.
Rewards for CFDs are much larger. For instance, if a trader deposits $1000 or more into a leveraged CFD trading account, the affiliate will get $1000.
Conversely, commission fees for a trader that deposits into a non-leveraged equities trading account are much lower. In this instance, an affiliate marketer has to get a trader to deposit more than $600 to get a $100 fee.
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Affiliate marketing programs have become increasingly popular in the wake of the European Securities and Markets Authority’s (ESMA) Product Intervention Measures.
Our readers likely need no introduction to these pan-European regulations, which went live in August of this year.
Aside from capping leveraged trading to 50:1 for CFDs, they also place marketing restrictions on retail brokers.
Thus brokers can no longer attract clients with deposit bonuses and entice them to trade more with million dollar promises.
That means brokers have to figure out new avenues by which to reach prospective clients.
As affiliate marketing is not covered by ESMA’s regulations, that means brokers can use it as a strategy to attract new clients.
With most affiliate marketers doing their work online, whether it be on social media sites or blogs, their efforts also tend to attract a younger audience – something brokers, along with most businesses, have been keen to tap in to.