TigerWit Limited, a global fintech company based in the United Kingdom, announced on Monday that it is now the official forex trading partner of Liverpool FC. The news coincides with the firm launching its blockchain-based trading app.
Liverpool FC is one of the world’s most well-known football clubs. Throughout its history, the club has won eighteen League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups, and fifteen Charity Shields. Now, TigerWit joins the ranks of Standard Chartered, Western Union, Carlsberg, Malaysian Airlines and many more as official sponsors of Liverpool FC.
Because of Liverpool’s global attraction, the partnership will no doubt help TigerWit attract clients for its operations and generate interest for its new trading app. Through the app, which is built on blockchain-based settlement technology, customers have access to key global markets where they can trade forex, indices, commodities, and metals.
Commenting on both announcements, the CEO of TigerWit, Tim Hughes, said: “Today is a proud day for TigerWit, we are launching our innovative blockchain-based trading app and partnering with Liverpool FC.”
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“TigerWit believes in a market that does not discriminate or play favourites. We have developed a pioneering blockchain-based settlement system that instills trust by delivering greater security and process efficiency. Trading should be, and can be, more transparent and fair for all traders, regardless of experience or the size of their account.”
Tigerwit Is Utilising the Popularity of Football to Increase Brand Awareness
Sports sponsorships are a popular way for forex companies and firms within the financial industry to generate interest and increase their brand awareness. The football industry, in particular, attracts a solid number of sponsorships from the industry. The main reason for this is, of course, the huge popularity the sport has across the world, with football having around a 4.7 billion cumulative audience across 202 countries.
Speaking on the sponsorship, Billy Hogan, the Managing Director and Chief Commercial Officer of Liverpool FC, added: “We are very happy to add TigerWit as our newest club partner and our official Online Foreign Exchange Trading Partner.
“Our worldwide following will generate global exposure for TigerWit, whilst their core markets of the UK, Europe and Asia each have tremendous numbers of Liverpool FC supporters. Through this new partnership with TigerWit, we look forward to marketing activations, which help offer our fans activities and experiences to bring them even closer to the Club.”