Binary options provider Techfinancials has announced the launch of an ‘all in one’ forex and binary options trading platform. The platform will allow brokers to offer customers forex trading along with the existing binary options offering. According to Techfinancials, “the new development will be part of a comprehensive portfolio of superior design layouts and skins which are all characterized by their flexibility to suit each operator’s individual taste, needs and target market. “
Commenting on the launch, Eyal Rosenblum, Co-CEO and Co-Founder of Techfinancials stated “We’re excited about the new platform as it creates the ideal solution for binary options brokers in their quest for bigger user value through additional offering. The new Forex addition to our platform was specifically designed to allow Binary traders a smooth and simple transition from Binary to Forex through a unified experience with an intuitive and easy to use interface.”
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Forex to Binary becomes Binary to Forex
While there have been integrated solutions that provide forex and binary trading together, such as IG Group’s all in one proprietary platform, or MT4 plugins, Techfinancials becomes the first binary options provider to offer it on their platform. The news follows what is expected to be a new trend that will begin to grow quickly; binary options brokers providing forex trading.
Initially, the focus was on forex brokers launching binary brands. However, with leading binary brokers such as 24Option or AnyOption growing quickly, there is a belief among marketers that work with both industries that binary firms are now ready to start competing against forex brokers. In terms of clientele, and marketing channels for generating clients, binary options customers tend to be aligned closer to gaming participants. However, as is often mentioned, whether a forex trader, binary trader, gambler, or equity trader, there is the common principle of having a high risk threshold among all customer groups.