CySEC regulated FX and CFD broker RoboMarkets has opened an office in Prague as part of its expansionary efforts into the Czech Republic and Slovakia.
The new Prague office is the latest in a series of steps taken by the company to appeal to local investors, who generally experience various barriers to foreign investment firms.
One example of such barriers is language and RoboMarkets has therefore addressed the issue by installing a 24/7 support center for clients located in both the Czech Republic and Slovakia and in their respective languages.
Part of the responsibilities of the newly opened office will be to conduct research on the local market and its investors, as well as to implement advertising and promotional campaigns. In addition, the office will work to increase brand awareness and recognition among Czech and Slovakian residents.
RoboMarkets has also enabled clients to conduct payments for deposits and withdrawals in Czech koruna, further eliminating an important barrier for obtaining more clients from the region.
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“Thanks to comprehensive researches and analysis of the local market, we’ve come to a conclusion that our decision to expand the Company’s geographical presence to the Czech Republic and Slovakia will be a right strategic move for us to make,” RoboMarkets’ Development Manager Kiryl Kirychenka said.
“RoboMarkets is actively developing as an international provider of financial services – we’re demonstrating this by expanding our business and providing our services to the clients in their native languages in the countries where our offers are popular and there is a market potential to promote them,” he added.
Toward the end of 2017, RoboMarkets wenthrough a rebranding, changing its name from RoboForex to RoboMarkets. The move was aimed at more accurately portraing the wide array of products and services offered by the FX and CFD broker.
Earlier this week, RoboMarkets also expanded its list of tradeable cryptocurrency CFDs, adding Bitcoin Cash, Dash, Ethereum, Litecoin, and Ripple to its existing list of crypto-assets.
The company is currently looking toward expansion, both in its product offerings and with regard to its client base, as made evident by today’s announcement of the new office in Prague.