Plus500's records in 2016 are materially driven by the mobile revolution.
If there had been any doubt about the increasing weight of mobile trading amongst retail clients of Forex and CFDs brokers, the numbers from Plus500 have put them to rest. The company released its annual report which contains extra information about the distribution of the company's revenue and on-boarding.
Even without seeing the detailed breakdown, industry insiders know how important it is to have a mobile Trading Platform, but the figures from the Israeli tech-focused brokerage demonstrate the magnitude of the shift from desktop to mobile trading.
[gptAdvertisement]
The number of new client signups via the desktop platform of Plus500 has been tanking since the first quarter of 2011. As we can see on the chart above, the speed of the decline of windows-based solutions is astonishing with the end result being a shift to mobile and web-based experiences.
The development of HTML5 technology in recent years certainly has a role to play in these trends, but Android and iOS devices are taking the lead when it comes to growth. The plateau for the mobile industry comes at well over 60% in the first quarter of 2015 and has remained stable ever since.
Revenues from Mobile
Looking at the revenues by device the results are even more striking and the trend even more established. The iOS share of devices including the iPhone and the iPad are clearly taking the lead on this end of the spectrum. Android users typically have less purchasing power on average, making Apple's ecosystem the top revenue growing generator for Plus500.
Looking at recent trends the decline in the share of trading volumes transacted via desktop is clearly outpaced by the share of iOS devices throughout 2016. Revenues from Android devices are also surpassing the desktop's share in the final two quarters of 2016.
Desktop platforms for retail traders are becoming less and less relevant when it comes to the entry type of clients which Plus500 is focusing on with its online marketing machine.
Online Marketing Machine
The marketing machine through which Plus500 is maintaining its position of dominance on the market is continuing to post impressive results with the number of new clients of the firm hitting a new record in 2016, growing 46 percent year-on-year. The share of direct online advertisement last year decreased for the second year in a row to 82 percent of total spending on marketing.
The costs of the company have increased, but the efficiency of its online marketing machine has also increased, leading to a new record in both new and existing clients. The trends completely defy the UK FCA's measures against the company that materially impacted the company's valuation in 2015.
2017 will present new challenges with the UK watchdog challenging the whole industry this time around. Plus500's dominant position in the online marketing space will face new challenges such as a leverage cap for its clients in the UK and much tougher EU regulations. It remains to be seen whether the Israeli tech giant of the trading industry can successfully overcome the latest slew of challenges.
If there had been any doubt about the increasing weight of mobile trading amongst retail clients of Forex and CFDs brokers, the numbers from Plus500 have put them to rest. The company released its annual report which contains extra information about the distribution of the company's revenue and on-boarding.
Even without seeing the detailed breakdown, industry insiders know how important it is to have a mobile Trading Platform, but the figures from the Israeli tech-focused brokerage demonstrate the magnitude of the shift from desktop to mobile trading.
[gptAdvertisement]
The number of new client signups via the desktop platform of Plus500 has been tanking since the first quarter of 2011. As we can see on the chart above, the speed of the decline of windows-based solutions is astonishing with the end result being a shift to mobile and web-based experiences.
The development of HTML5 technology in recent years certainly has a role to play in these trends, but Android and iOS devices are taking the lead when it comes to growth. The plateau for the mobile industry comes at well over 60% in the first quarter of 2015 and has remained stable ever since.
Revenues from Mobile
Looking at the revenues by device the results are even more striking and the trend even more established. The iOS share of devices including the iPhone and the iPad are clearly taking the lead on this end of the spectrum. Android users typically have less purchasing power on average, making Apple's ecosystem the top revenue growing generator for Plus500.
Looking at recent trends the decline in the share of trading volumes transacted via desktop is clearly outpaced by the share of iOS devices throughout 2016. Revenues from Android devices are also surpassing the desktop's share in the final two quarters of 2016.
Desktop platforms for retail traders are becoming less and less relevant when it comes to the entry type of clients which Plus500 is focusing on with its online marketing machine.
Online Marketing Machine
The marketing machine through which Plus500 is maintaining its position of dominance on the market is continuing to post impressive results with the number of new clients of the firm hitting a new record in 2016, growing 46 percent year-on-year. The share of direct online advertisement last year decreased for the second year in a row to 82 percent of total spending on marketing.
The costs of the company have increased, but the efficiency of its online marketing machine has also increased, leading to a new record in both new and existing clients. The trends completely defy the UK FCA's measures against the company that materially impacted the company's valuation in 2015.
2017 will present new challenges with the UK watchdog challenging the whole industry this time around. Plus500's dominant position in the online marketing space will face new challenges such as a leverage cap for its clients in the UK and much tougher EU regulations. It remains to be seen whether the Israeli tech giant of the trading industry can successfully overcome the latest slew of challenges.
Interactive Brokers Posts Strong April Metrics, Daily Average Revenue Trades Soar 33%
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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