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Investing Portals Keep Growing – OANDA Rebrands MarketPulse and Finances.com Launches

by Ron Finberg
  • Following ranking growth among forex portals in 2013, OANDA has announced the re-launch of its MarketPulseFX trading blog as a standalone website, MarketPulse.com, with analysis links from the broker directing to the new site.
Investing Portals Keep Growing – OANDA Rebrands MarketPulse and Finances.com Launches
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When posting last month that popular Forex trading portal, Forex Factory, had cracked Alexa’s top 1,000 list of websites (currently at 977), we noted that as a whole, industry websites were experiencing strong positive results in the rankings during 2013. While launching a successful site remains difficult, as seen recently when FxBriefs closed down, new sites are springing up daily that cater to the growing forex related readership.

MarketPulse Oanda

Following on this trend, OANDA is relaunching its MarketPulseFX trading blog as MarketPulse.com. Previously integrated within the broker’s website and branding, MarketPulse is being rebranded as a separate unit, with both fundamental and technical analysis links from OANDA directing towards the new trading portal. The site continues to be led by Dean Popplewell, Director of Currency Analysis and Research and Alfonso Esparza, Senior Currency Analyst. With the relaunch, OANDA becomes the latest broker to separate its market analysis and brokerage branding. Similar models are used by FXCM with its DailyFX portal, GFT’s FX360 and TradingFloor which is operated by Saxo Bank.

Also launching this month is Finances.com. Backed by investors, the company announced via a press release that the domain had been acquired for $500,000, which would make it one of the more expensive investment portal related launches. Owned by Cypriot Finances International, Forex Magnates spoke to Panos Kalos, the firm’s Co-Founder and CTO who didn’t divulge the company’s investment backers, but did state that they aren’t partnered with any brokers as he said, “We are not partnered with any brokers but are looking to build relationships. As for research groups we have our own internal team consisting of a wide array of experts including bankers, investors, advisors and analysts.”

When posting last month that popular Forex trading portal, Forex Factory, had cracked Alexa’s top 1,000 list of websites (currently at 977), we noted that as a whole, industry websites were experiencing strong positive results in the rankings during 2013. While launching a successful site remains difficult, as seen recently when FxBriefs closed down, new sites are springing up daily that cater to the growing forex related readership.

MarketPulse Oanda

Following on this trend, OANDA is relaunching its MarketPulseFX trading blog as MarketPulse.com. Previously integrated within the broker’s website and branding, MarketPulse is being rebranded as a separate unit, with both fundamental and technical analysis links from OANDA directing towards the new trading portal. The site continues to be led by Dean Popplewell, Director of Currency Analysis and Research and Alfonso Esparza, Senior Currency Analyst. With the relaunch, OANDA becomes the latest broker to separate its market analysis and brokerage branding. Similar models are used by FXCM with its DailyFX portal, GFT’s FX360 and TradingFloor which is operated by Saxo Bank.

Also launching this month is Finances.com. Backed by investors, the company announced via a press release that the domain had been acquired for $500,000, which would make it one of the more expensive investment portal related launches. Owned by Cypriot Finances International, Forex Magnates spoke to Panos Kalos, the firm’s Co-Founder and CTO who didn’t divulge the company’s investment backers, but did state that they aren’t partnered with any brokers as he said, “We are not partnered with any brokers but are looking to build relationships. As for research groups we have our own internal team consisting of a wide array of experts including bankers, investors, advisors and analysts.”

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