FXStreet has officially announced the launch of the third generation of its website today. The company, which has been one of the main information portals for forex traders, has upgraded a number of functionalities.
The website has been gathering traction in recent years to reach about 15 million users last year. FXStreet has decided to develop the new website internally and has added a fully redesigned front-end.
According to data provided by FXStreet, the browsing preferences of the firm’s audience in the past three years has shifted towards mobile. While in January 2013 the number of visitors from mobile totaled about 39,000, the figure increased to 139,000 in January 2016. Data tracking the habits of tablet users draws a similar picture with the figure almost doubling from January 2013’s 25,000 to 47,000 users in January 2016.
The new design of the website enhances the user experience via a set of improvements to the menu and navigation panes.
A Timely Revamp
Commenting on the launch, the CEO of FXStreet Carolina May said: “Two years ago we started a long journey that led us to what we call today the 3.0 version of FXStreet. We did a massive redesign to keep delivering the best service to our +6.5 million yearly visitors of the English site. We have a very talented team of journalists, analysts, marketing professionals, designers and IT experts and a very demanding audience.”
“We knew that we had to change, and we had to get everyone in the company involved, to establish objectives and analyze how our audience related to us. We changed many things along the way and we know that we still have a long road to go as FXStreet will continue improving and evolving,” Mrs May elaborated.
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Looking at the way FXStreet has been developing in the past years, the portal has reasserted its spot as one of the top destinations for retail traders that are seeking new content on a daily basis. With inputs ranging from top banking professionals to independent bloggers, the popularity of the website serves as a testament to the growth of the industry.
Cross-Platform Experience for Over 6.5m Visitors
After overcoming a set of challenges over the 2 year period during which the website has been designed and built, the new version of FXStreet comes with a number of perks. With a cross-platform functionality, FXStreet looks more uniform across desktop and mobile and the usability of the website is visible from a first glance.
Being an occasional visitor to the website for the past 12 years, the author of this article can freely state that it has been quite a long way for FXStreet to get here. That said, the third generation of the product is undoubtedly the best to date.
The company has been diligently working to improve. The firm shares some internal data to present a broader picture of the developments at FXStreet over the past several years. The traffic on the website initially peaked out in 2011 and remained stable until 2013. With a reboot in growth numbers in 2013, FXStreet continued growing in 2014, posting an increase of 20% in the number of its English site visitors.
Looking at the more recent numbers of the English website, the company reports that it had 5.16 millions visitors in 2014 and 6.57 million in 2015. The multitude of languages that are available for readers expands this figure to 15 millions users per year.
Last year the company won the Finance Magnates London Summit Award for Best Education Service Provider.