Only a quarter of all revenues for Plus500 are coming from desktop devices
Plus500 on Wednesday published its annual report to compliment the company’s stellar results announced earlier this year. The company shared some nitty gritty details about its business structure. Most notably the company published some user activity stats it acquired from mobile and desktop devices as well as the share of affiliate spending in the firm’s marketing budget.
In contrast to a big part of the industry, Plus500 has actually increased spending on Affiliates in the past year. The firm has aimed to decrease its spending on online marketing and has instead increased funds that are distributed to affiliates that are generating Leads outside of traditional marketing channels. As a result the details related to Plus500's performance in 2017 show a big difference when compared to 2016.
Apple iPhone and iPad biggest generators of revenue
Plus500 has been aggressively investing in the visibility of its mobile applications across different platforms. Despite having an app that is far inferior to many of its peers in the industry when it comes to functionality, Plus500 managed to outpace its direct competitors in marketing.
Despite the superior user interface and functionality that is offered by NetDania, ThinkMarkets’ TradeInterceptor, or MetaTrader mobile, among others, the marketing effort of Plus500 led to mobile devices being at the core of the broker’s revenue generation efforts.
According to data published in its annual report, a total of 60 percent of the total signups at Plus500 were executed via mobile. Android devices represented a little over half of those, while Apple’s iPhone and iPad totaled to about 28 percent of total signups or a little under half of all mobile sessions.
When it comes to revenues, however, users of Apple devices generated about 40 percent of total revenues for Plus500 in the final quarter of 2017. The figure was a hair lower than in the third quarter. Android devices accounted for 30 percent of revenues in Q4, with the remainder picked up by web users via desktop and a very small share of Windows Phone users.
Affiliate marketing budget tripled
Looking at the distribution of the marketing spending budget of Plus500, the company has executed a notable shift last year. The brokerage has cut marketing spending overall from $125 million to $117 million. The firm also reduced its direct online advertising to a total of 66 percent of the amount ($77 million).
To counteract this decrease, the company instead committed more funds to affiliate marketing than in 2016. In 2017 the company spent a total of $27 million to promote its offering amongst affiliates. The figure might have been distorted by the crypto-hype that escalated in the fourth quarter of last year. Nevertheless, the shift in marketing spending is notable.
Plus500 on Wednesday published its annual report to compliment the company’s stellar results announced earlier this year. The company shared some nitty gritty details about its business structure. Most notably the company published some user activity stats it acquired from mobile and desktop devices as well as the share of affiliate spending in the firm’s marketing budget.
In contrast to a big part of the industry, Plus500 has actually increased spending on Affiliates in the past year. The firm has aimed to decrease its spending on online marketing and has instead increased funds that are distributed to affiliates that are generating Leads outside of traditional marketing channels. As a result the details related to Plus500's performance in 2017 show a big difference when compared to 2016.
Apple iPhone and iPad biggest generators of revenue
Plus500 has been aggressively investing in the visibility of its mobile applications across different platforms. Despite having an app that is far inferior to many of its peers in the industry when it comes to functionality, Plus500 managed to outpace its direct competitors in marketing.
Despite the superior user interface and functionality that is offered by NetDania, ThinkMarkets’ TradeInterceptor, or MetaTrader mobile, among others, the marketing effort of Plus500 led to mobile devices being at the core of the broker’s revenue generation efforts.
According to data published in its annual report, a total of 60 percent of the total signups at Plus500 were executed via mobile. Android devices represented a little over half of those, while Apple’s iPhone and iPad totaled to about 28 percent of total signups or a little under half of all mobile sessions.
When it comes to revenues, however, users of Apple devices generated about 40 percent of total revenues for Plus500 in the final quarter of 2017. The figure was a hair lower than in the third quarter. Android devices accounted for 30 percent of revenues in Q4, with the remainder picked up by web users via desktop and a very small share of Windows Phone users.
Affiliate marketing budget tripled
Looking at the distribution of the marketing spending budget of Plus500, the company has executed a notable shift last year. The brokerage has cut marketing spending overall from $125 million to $117 million. The firm also reduced its direct online advertising to a total of 66 percent of the amount ($77 million).
To counteract this decrease, the company instead committed more funds to affiliate marketing than in 2016. In 2017 the company spent a total of $27 million to promote its offering amongst affiliates. The figure might have been distorted by the crypto-hype that escalated in the fourth quarter of last year. Nevertheless, the shift in marketing spending is notable.
58% of UK Investors Choose Professional Guidance over 'Finfluencers’
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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