Exclusive: AETOS Launches Institutional Unit, Hires Ross Newell to Lead the Effort

FCA-regulated AETOS Capital Group is launching an institutional unit. The efforts of the company will be focused on products that are aimed at retail, professional, brokerage and banking clients.

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The company's new division will be headed by Ross Newell, former institutional FX and CFDs business executive of FIXI, AxiCorp, GFT UK and Cantor Fitzgerald. His official position is Head of AETOS Direct and he will be reporting to the company's CEO Draco Ng.

Commenting on his appointment to Finance Magnates: “This is a great opportunity personally to be part of the expansion and development for a firm that has a recognized footprint globally. Since its establishment in 2007, AETOS has expanded and grown with 25 offices in the world, including in the economic powerhouses of London, Sydney, Beijing, and Hangzhou.

In recent years, AETOS continues its fast growth in the Asia-Pacific markets, along with its focus and commitment in a worldwide expansion. From the sole partner of Western Sydney Wanderers Football Club, in their 2017 AFC Champions League quest to pitch-side advertising in the English Premier League in 2017, the brand has greatly enhanced the brand awareness worldwide."

IBs, Money Managers, and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term Solutions

In recent months the company has focused and invested in the development of its institutional business infrastructure and products. AETOS Direct will be delivered to clients worldwide, delivering products for IBs, grey and White Labels White Labels White Labeling or white labels are an extremely common practice in the forex market, which implies one buying another firm’s product and then marketing it as its own. This is routinely done in the retail space, as white labeling is helpful in utilizing trading software, platforms, and other additional services that brokerages may offer.What Are the Benefits of White Labels?White labeling is very popular in the forex market given the benefits it bestows to all parties. This includes both the buye White Labeling or white labels are an extremely common practice in the forex market, which implies one buying another firm’s product and then marketing it as its own. This is routinely done in the retail space, as white labeling is helpful in utilizing trading software, platforms, and other additional services that brokerages may offer.What Are the Benefits of White Labels?White labeling is very popular in the forex market given the benefits it bestows to all parties. This includes both the buye Read this Term. The company also has specialized setups in multiple accounts management and money management, as well as liquidity solutions for direct API clients, banks, and brokerages.

Elaborating on the launch, the CEO of AETOS Capital Group, Draco Ng, expanded on the firm’s offering: “The timing of AETOS Direct is no accident - we have developed infrastructure and products using skill sets and ways of working that create innovative solutions for our customers.”

“AETOS Direct will encompass products ranging from our in-depth Introducing Broker program and the evolution of such setups into “Grey Labels” and White Label products as clients develop and evolve their businesses. It is an exciting time for Ross to join us and head up the AETOS Direct new business line, and the management team wishes Ross all the success in his new role,” Mr. Ng explained to Finance Magnates.