eToro has today announced the availability of real time single stock CFD trading. The launch takes place after Finance Magnates reported in March that the product was part of a series of additions being rolled out in 2015 along with a new HTML5 trading platform which is slated to go public soon.
For eToro customers, the stock CFDs will replace the previous version which hadn’t been available for real time trading and resembled a mutual fund, with orders being aggregated and filled once a day. However, like the previous product, eToro will continue to offer fractional share trading with position sizes taken based on dollar amount and not on share size. Subsequently, customers won’t be buying 1 share of Apple (AAPL) at $127, but Apple CFDs in increments of $25. Real time performance will be based on the underlying moves of the real Apple stock.
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As well as real time trading, eToro is adding 2x leverage and the ability to open short positions, which weren’t previously accessible to customers. eToro is currently launching the offering with CFDs, but representatives of the social broker explained to Finance Magnates in March that their ultimate future goal is to build a much larger product base of thousands of stocks.
While upgrading technology is playing a role in the launch of new products, eToro is also aiming to position its offering to interest advanced traders that can leverage the broker’s social network to build a following and earn additional revenues. As a result, adding real time trading of stocks is part of the broker’s overall plan to cater to trade leaders.