In the world of 140 characters or less, online businesses don’t have much time to make an impression on prospective clients.Providing a solution, more and more marketers are utilizing videos in their sales strategies.
You never get a second chance to give a first impression. In the world of 140 characters or less, online businesses don’t have much time to make an impression on prospective clients. If your ad doesn’t get to the point quickly, or have a hook to draw viewers for more, it gets ignored. Bottom line, everybody is fighting for viewer attention these days, therefore providing entertainment and product education together is key.
Providing a solution, more and more marketers are utilizing videos in their sales strategies. Videos provide an engaging medium to quickly catch user attention. Beyond just being used for advertising, videos are similarly effective for product education. Overall, while written words may allow companies to provider a deeper explanation of their offering, videos are more effective at instantly displaying functionality of products.
As predominately online businesses, Forex firms are seeing value in using videos for marketing campaigns as well as customer education. With video, firms can create customizable training courses, generate leads through interactive ads, and easily highlight core product features in a short period of time. In addition, companies are also realizing that videos are a great tool for collecting data about their customers. Knowing who is watching what videos, can provide a useful filter when evaluating who are the best leads for salespeople to follow up with.
In the Q2 Forex Magnates Industry Report, we took a look at some of the products brokers are using to increase awareness of their brands, educate clients, and most importantly acquire new customers. This article is an excerpt from that article.
A snapshot of some of the ideas discussed:
Webinars
Without the help of local offices and face to face meetings, one of the best methods to educate clients and leads about an online business’s offerings is through webinars. Webinars are real-time online presentations that can be given to as little as one person up till the thousands. Webinars provide an opportunity for firms to explain and educate others of their products as well as provide a platform for answering viewer questions in real-time. For brokers, there are three main uses of webinars; product training, market education, and trading analysis presentations.
3rd Party Content
Video content is great, but producing it isn’t always easy or affordable. Filling the gap are third party video content firms that offer forex and binary options brokers branded products that can be shown to clients. Third party content includes videos that educate on the basics of currencies and trading, fundamental and technical analysis, platform ‘how to’s’, and trading games. Content firms also offer videos in various languages to provide brokers with customized solutions for each of their different regions. For brokers, the main appeal of third party firms is the availability of numerous short videos that can be used across various stages of client engagement. For example, animated, easy to understand videos can be placed on company homepages or landing pages to quickly explain a broker’s offering to prospective clients. In addition, within trading education pages, brokers can utilize training videos for strategies and analysis to appear alongside their proprietary tools or as standalone content. In the full report, Erez Shifron, CMO of MTE-Media, and Ran Cohen, CEO of Traders Education share their views on how their products are allowing brokers to achieve greater conversion rates and higher volumes.
Cool Video Tools to Use
We also take a look at some important video tools in the market. Just creating great content and offering it to clients to educate them and trigger sales is effective, but there is more to videos than meets the eye (literally!). Products reviewed include GoToWebinar, ViewBix, and Wistia.
Overall, videos are becoming an increasingly more important part of marketing in this day and age. Whether using data Analytics tools, third party content to educate clients, or presenting webinars, integrating videos provides a an opportunity for brokers to engage clients and better understand their interests.
You never get a second chance to give a first impression. In the world of 140 characters or less, online businesses don’t have much time to make an impression on prospective clients. If your ad doesn’t get to the point quickly, or have a hook to draw viewers for more, it gets ignored. Bottom line, everybody is fighting for viewer attention these days, therefore providing entertainment and product education together is key.
Providing a solution, more and more marketers are utilizing videos in their sales strategies. Videos provide an engaging medium to quickly catch user attention. Beyond just being used for advertising, videos are similarly effective for product education. Overall, while written words may allow companies to provider a deeper explanation of their offering, videos are more effective at instantly displaying functionality of products.
As predominately online businesses, Forex firms are seeing value in using videos for marketing campaigns as well as customer education. With video, firms can create customizable training courses, generate leads through interactive ads, and easily highlight core product features in a short period of time. In addition, companies are also realizing that videos are a great tool for collecting data about their customers. Knowing who is watching what videos, can provide a useful filter when evaluating who are the best leads for salespeople to follow up with.
In the Q2 Forex Magnates Industry Report, we took a look at some of the products brokers are using to increase awareness of their brands, educate clients, and most importantly acquire new customers. This article is an excerpt from that article.
A snapshot of some of the ideas discussed:
Webinars
Without the help of local offices and face to face meetings, one of the best methods to educate clients and leads about an online business’s offerings is through webinars. Webinars are real-time online presentations that can be given to as little as one person up till the thousands. Webinars provide an opportunity for firms to explain and educate others of their products as well as provide a platform for answering viewer questions in real-time. For brokers, there are three main uses of webinars; product training, market education, and trading analysis presentations.
3rd Party Content
Video content is great, but producing it isn’t always easy or affordable. Filling the gap are third party video content firms that offer forex and binary options brokers branded products that can be shown to clients. Third party content includes videos that educate on the basics of currencies and trading, fundamental and technical analysis, platform ‘how to’s’, and trading games. Content firms also offer videos in various languages to provide brokers with customized solutions for each of their different regions. For brokers, the main appeal of third party firms is the availability of numerous short videos that can be used across various stages of client engagement. For example, animated, easy to understand videos can be placed on company homepages or landing pages to quickly explain a broker’s offering to prospective clients. In addition, within trading education pages, brokers can utilize training videos for strategies and analysis to appear alongside their proprietary tools or as standalone content. In the full report, Erez Shifron, CMO of MTE-Media, and Ran Cohen, CEO of Traders Education share their views on how their products are allowing brokers to achieve greater conversion rates and higher volumes.
Cool Video Tools to Use
We also take a look at some important video tools in the market. Just creating great content and offering it to clients to educate them and trigger sales is effective, but there is more to videos than meets the eye (literally!). Products reviewed include GoToWebinar, ViewBix, and Wistia.
Overall, videos are becoming an increasingly more important part of marketing in this day and age. Whether using data Analytics tools, third party content to educate clients, or presenting webinars, integrating videos provides a an opportunity for brokers to engage clients and better understand their interests.
Nomura's Q4 Income Soars 123% on Strong Revenue Growth
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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