FX and CFD broker, CAPEX.com announced today that the company has signed a partnership deal with the current Serie A champion, Juventus. The broker collaborated with the Italian football giant through a multi-season sponsorship agreement.

According to the official press release shared with Finance Magnates, the CySEC-regulated trading platform will be the official trading partner of Juventus for the coming seasons as the company looks set to expand in global markets.

The latest partnership will enable CAPEX.com to use official merchandise of the club to bring fans closer to Juventus. The broker will be able to take advantage of a broad list of exclusive rights including VIP hospitality.

The company targets global expansion with the recent partnership because of the brand appeal of Juventus. The Italian club is the current champion of Serie A and has won the title 36 times, more than any other club in history.

Commenting on the sponsorship deal, Octavian Patrascu, CEO of the group that owns CAPEX.com, said: “We are proud to announce the partnership with the world-renowned Juventus, one of the most revered football clubs in the history of the game. As we continue to expand globally, CAPEX.com is also committed to strengthening its presence in the markets in which it already operates. The trading profession draws many parallels to the realm of sports, and we will ensure these common values are entrenched within our newfound partnership with Juventus.”

Football Sponsorship

In recent years, leading retail FX and CFD brokers have partnered with prominent football clubs around the world to increase brand reach. CAPEX.com plans to explore new regions for expansion with the recent sponsorship. Juventus mentioned that the broker will be visible in Serie A and Coppa Italia matches. “CAPEX.com will have visibility at the Allianz Stadium for all Serie A and Coppa Italia matches, in addition to dedicated fixed boards on the training fields at the Juventus Training Center, but there will also be special content that will be developed during the season,” Juventus mentioned in an official press release.