FXCM Inc (NASDAQ:FXCM) has announced that it is selling its news and research portal DailyFX to UK  Multi-Asset  Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Read this Term brokerage IG Group Holdings plc (LON:IGG). The deal is worth $40 million and comes as a surprise for the industry, since FXCM has not so far mentioned it on its list of assets for sale, after the Laucadia National bailout which the company was forced to take in the aftermath of the SNB crisis.

Commenting on the announcement, the CEO of FXCM Inc (NASDAQ:FXCM) Drew Niv said: “While DailyFX is a high quality asset and was not a targeted asset to sell, the opportunity came along and it was something we felt we should take advantage of.”

“At this time, we do not plan on selling any other retail FX assets and believe the remaining assets held for sale satisfy the remaining debt outstanding to Leucadia,” Niv elaborated.

The CEO of IG Group Holdings plc (LON:IGG), Peter Hetherington, added: “We are extremely pleased to have had the opportunity to purchase what we consider to be the leading global client recruitment resource in the FX environment, an asset type where IG is very strong, but historically underweight.”

“This brings to IG an exceptional proven platform for both acquiring new clients and further engaging our entire current global client base, along with a number of very talented people. This transaction further underpins our commitment to continuing to provide the best client experience in our industry,”

As part of the deal, the 34 employees that are currently on the payroll at DailyFX will transfer to IG after the acquisition is complete.

FXCM to Continue Client Onboarding from US and Canada

IG Group will be delegating the  Leads  Leads Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play. Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating leads that traditionally fall under the mantle of advertising. However, this may also include non-paid sources such as organic search engine results or referrals from existing customersHow Are Leads Generated?In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play. Read this Term from US and Canada to FXCM for an annual fee. The brokerage will also continue to benefit from advertising on the US site. IG Group expects that the annual costs of operation of the newly acquired website are going to be about £5 million ($6.5 million). The purchase of DailyFX is estimated to be amortised on a straight-line basis over 10 years.

IG Group also expects that thanks to the new active clients which the website will generate for IG, the investment will become earnings enhancing in IG's FY18 financial year and beyond.

FXCM to Use Proceeds to Repay to Leucadia National

The proceeds from the sale which FXCM receives will be used to repay its existing debt to Leucadia National. The brokerage will receive $36 million in cash and a further $4 million on completion of certain migration requirements. After the transaction is completed, FXCM will have repaid over half of its loan balance, with $157 million covered and $153 million outstanding.