Admirals Enters the Sports Arena, Partners with Football Club FCI Levadia

Admirals (formerly Admiral Markets), an Estonia-based forex and CFDs broker brand, has dived into the lucrative sports-sponsorship space by inking a deal with FCI Levadia Tallinn, the current domestic football club champion.

With this, Admirals has become one of the many brokerage brands to put their brand in the sports arena.

“Football has always had an important place in the history of Estonian sports,” the CEO of Admirals Group, Sergei Bogatenkov, said. “As the representative of Admirals, we are very pleased that we can be the background force for the current champions of Estonia.”

FCI Levadia Tallinn was formed by the merger Merger A merger is defined as the absorption of the interest of another. It can include an estate, or contract. There are no specific rules or formats for a union in general. It is a method of combining two or more organizations, business concerns, or other related interests. The terms of a merger are usually by agreement of the parties involved. In the financial sphere, merger refers to an agreement between two or more companies or corporations, public and private, to merge into one entity. Mergers differ from acquisitions, where the buy absorbed all the assets and liabilities of another. A purchase does not necessarily have to be friendly. One business or venture could simply buy up enough shares of a corporation to control it without the consent of its previous controllers, whereas a merger is usually by understanding. A merger is usually a decision by two companies to combine all operations, officers, structure, and other functions of the business. Who Benefits from Mergers?Mergers are meant to be mutually beneficial for the parties involved. In the case of two publicly-traded companies, a merger usually involves one company giving shareholders in the other its stock in exchange for surrendering the stock of the first company. The acquiring company continues to function, and the acquired company ceases to exist. This does not mean that the brand disappears. An example is when Kmart Holdings and Sears merged in 2004. The two corporations announced the combining Sears and Kmart into a significant new retail company named Sears Holdings Corporation. Sears Holdings is the nation's third-largest retailer, with approximately $55 billion in annual revenues and a national footprint of nearly 3,500 retail stores in the United States. Both Kmart and Sears stores continued to operate under their brand names and identities. Kmart and Sears shareholders each approved the combination. A merger is defined as the absorption of the interest of another. It can include an estate, or contract. There are no specific rules or formats for a union in general. It is a method of combining two or more organizations, business concerns, or other related interests. The terms of a merger are usually by agreement of the parties involved. In the financial sphere, merger refers to an agreement between two or more companies or corporations, public and private, to merge into one entity. Mergers differ from acquisitions, where the buy absorbed all the assets and liabilities of another. A purchase does not necessarily have to be friendly. One business or venture could simply buy up enough shares of a corporation to control it without the consent of its previous controllers, whereas a merger is usually by understanding. A merger is usually a decision by two companies to combine all operations, officers, structure, and other functions of the business. Who Benefits from Mergers?Mergers are meant to be mutually beneficial for the parties involved. In the case of two publicly-traded companies, a merger usually involves one company giving shareholders in the other its stock in exchange for surrendering the stock of the first company. The acquiring company continues to function, and the acquired company ceases to exist. This does not mean that the brand disappears. An example is when Kmart Holdings and Sears merged in 2004. The two corporations announced the combining Sears and Kmart into a significant new retail company named Sears Holdings Corporation. Sears Holdings is the nation's third-largest retailer, with approximately $55 billion in annual revenues and a national footprint of nearly 3,500 retail stores in the United States. Both Kmart and Sears stores continued to operate under their brand names and identities. Kmart and Sears shareholders each approved the combination. Read this Term of two Tallinn-based football clubs in 2017: Levadia and FCI Tallinn. It is a top-division football club in the country and has won dozens of domestic titles.

“FCI Levadia is a motivator for both young and experienced young athletes entering the first training as well as for experienced ones, uniting the sports audience both here in Estonia and far beyond the border. I hope that Estonia’s position on the world map of sports will be even more noticed of a joint cooperation,” Bogatenkov added.

Sports and Brokers

Meanwhile, sports sponsorships have become a popular way of marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term for brokerage brands around the world. Some of the brokers have inked deals with dozens of clubs at once, while a few chose to put their brands on some of the most popular clubs.

However, Admirals, which offers regulated brokerage services globally, did not specify how it will promote its brand with the football club. Furthermore, the financial terms of the deal were not disclosed.

Sergei Hohlov-Simson, a Member of the Board of FCI Levadia, said: “Just as the history of our football club can be calculated with a double-digit number, Admirals is one of the longest-running and strongest companies in its business segment. Operating in the international market, Admirals has proven to be a reliable partner and a reliable company. We very much hope that the cooperation between us will become a long-term and respectful partnership.”