Online FX and CFD broker Axi concluded the 2023/24 football season with the debut of their new campaign, titled The Mentality Edge. The campaign features a promotional video starring Manchester City Women players Kerstin Casparij, Jess Park, and Mary Fowler, highlighting strategies to enhance competitive prowess in the game.

Axi's Global Football Ventures

Axi has expanded its sponsorship initiatives this season, beginning with their announcement last year of a partnership with LaLiga club Girona FC, serving as the club's Official LATAM Online Trading Partner. In the spring, they introduced the Axi Penalty Challenge, specifically targeting the LATAM audience.

Hannah Hill, Head of Brand and Sponsorship at Axi, outlined the objective of the campaign: “Working with Man City players is always very exciting, and our most recent campaign is no exception. The Mentality Edge is our first activation with Man City Women, and one we are extremely proud of.

“Not only did we have an incredible time creating content, but we’re also thrilled to emphasise the message that when it comes to achieving potential success and finding the edge, the essential qualities remain the same: preparation, strategy, and trusting the process.”

Previously, Axi's 'Select Your Edge' campaign showcased prominent figures from Manchester City, including Erling Haaland, Kyle Walker, and Rodri, to introduce new service offerings. Beyond their associations with Manchester City and Girona FC, Axi has also established partnerships with Brazilian club Esporte Clube Bahia and enlisted English international John Stones as their Brand Ambassador.

Axi's March Crypto Surge

Earlier, Axi reported a significant rise in crypto CFD trading volume, reaching US$16.7 billion in March, up from US$7.6 billion in January and US$10.4 billion in February, as reported by Finance Magnates. Louis Cooper, Axi's Chief Commercial Officer, noted a tenfold increase compared to the first quarter average, with 1.5 million crypto CFD trades executed last month.