Axi has launched a new crypto service called Axi Buy Crypto. The product allows clients to buy, sell, or hold cryptocurrencies directly on the platform.

The launch follows a broader trend among CFD brokers into direct crypto trading. CFD broker Pepperstone recently launched a dedicated spot crypto exchange for Australian users, listing five cryptocurrencies and two stablecoins paired against the Australian dollar.

In the UK, IG Group has also entered spot crypto after obtaining a cryptoasset licence from the FCA.

Buy Crypto Launch Follows Perpetual Contracts

Axi said the crypto market continues to grow but remains volatile and complex. The company stated that the new service is intended to simplify the process of buying and holding cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term within its existing trading environment.

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Stuart Cooke, Head of New Business at Axi, said the firm has built its reputation on “credibility, transparency, and innovation.” He added that “digital asset investing should meet the same professional standards as any other financial market,” and that the launch aims to ensure clients have “the tools and support they need to engage responsibly.”

The launch follows Axi’s introduction of fiat-settled crypto perpetual contracts last year, which allowed traders to access crypto derivatives without converting funds into stablecoins.

The contracts are settled in fiat currencies, which the company said reduces counterparty risk and improves transparency. The move came amid ongoing regulatory and industry concerns about transparency and investor protection in crypto markets.

Buy Crypto Offers Tools, Education, Access

The company outlined several features of the new service, including access to major cryptocurrencies through a unified platform, competitive pricing, and integrated tools and educational resources to support informed decision-making.

Cooke said clients are seeking to diversify into crypto with a reliable partner. He added that the product “delivers simplicity without compromising on transparency or security.”