Avatrade, the Dublin-based online broker, has announced that eight-time Olympic gold medallist, Usain Bolt has signed up to become the company’s new official brand ambassador.
Sporting legend Usain Bolt is the winner of 19 Olympic and World Championship gold medals and the only sprinter to win Olympic 100 m and 200 m titles at three successive Olympics (2008, 2012, and 2016). A talented cricketer and football player also, the Jamaican-born retired athlete is widely considered to be the greatest sprinter of all time.
In a press statement shared with Finance Magnates, AvaTrade said that its partnership with Usain Bolt is ‘based on the core values that potentially make a successful trader as well as a world-class athlete: being goal-oriented, self-awareness, dedication, training for success and, above all, uncompromising professionalism’.
Dáire Ferguson, CEO at AvaTrade, said of the partnership: “Investors and athletes require a number of similar characteristics. They need to be driven, quick to react and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success.
“Over the past few weeks, we have been inspired by the sporting excellence and professionalism shown by so many dedicated athletes, it makes it all more exciting for AvaTrade to join forces with one of the most iconic sportsmen of all time.
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“As one of the most regulated and trusted brokers in the industry, we are delighted to have Usain Bolt representing our brand and working with us to promote our commitment in making trading accessible for everyone around the globe with our excellent customer support, educational guides, cutting-edge technology and intuitive platforms.”
Usain Bolt added: “As a world-record breaker in the Olympics and World Championships, I’m always inspired by companies that are innovative and lead the way in their industry. AvaTrade provides the access and tools you need to take advantage of trading opportunities in real-time, so I am very excited to work with AvaTrade and help them expand their brand to many more millions of investors worldwide. Be more Bolt!”
A video made by Usain was uploaded to the AvaTrade channel.