Retail traders favor international equities over domestic stocks, with North America and Asia-Pacific drawing the most interest.
The survey of nearly 2,000 Saxo’s clients reveals age and gender splits in market outlook, with AI adoption reaching the majority of respondents.
Retail investors
trust global equity markets more than their own backyards, according to
survey data released by Saxo Bank that polled nearly 2,000 clients
across 11 markets between September 1 and September 14.
Investors Show More Faith
In Global Markets Than Local Bourses
The
brokerage's first Investor
Forecast found 49% of respondents expect global equities to increase
or see a big increase in the fourth quarter, compared with just 35%
holding similar views about their local markets. The pattern suggests
investors are looking past home-country bias, a behavioral
tendency that typically anchors portfolios to domestic holdings.
Saxo
converted survey responses into a sentiment scale ranging from
negative two for a big decrease to positive two for a big increase, with
zero indicating no movement. The results showed global markets scored
0.26, US markets 0.14, and local markets just 0.03.
Source: Saxo Bank
Age and Gender
Shape Outlook
The survey
revealed splits along demographic lines. Investors between 18 and 45
registered the most optimism, scoring 0.38 for global markets and 0.26 for
US equities. The middle cohort, aged 46 to 60, showed the least
confidence in local and US markets, while those over 61 expressed slightly more
positive views on domestic bourses than their younger counterparts.
Women
reported substantially more caution about local equity markets
than men, posting a negative 0.51 score versus positive 0.15 for
male respondents. Views on US and global markets aligned more closely
between genders.
Jacob Falkencrone, Global Head of Investment Strategy at Saxo
"Seeing
how our clients view the world of investing is so interesting, and their
belief in global markets relative to local ones is really something to
take note of," said Jacob Falkencrone, Global Head of Investment Strategy
at Saxo. "There's so much turmoil in the world, but at least according to
our investors, there's still room for the global economy to outperform."
Regional
Preferences Lean West and East
When asked
which regions would perform best in the final quarter, 32% of
respondents picked North America and 27% selected Asia-Pacific. Europe
drew the most skepticism, with 37% naming it the worst-performing region.
Gender differences
emerged in regional outlooks. Female respondents showed greater
bullishness on North America and more bearish views on Europe
than men. The two younger age groups both favored North America as
the best region and Europe as the worst, while the oldest group reversed those
picks.
Region
Best Performing (%)
Worst Performing (%)
North America
32%
Not specified
Asia-Pacific
27%
Not specified
Europe
Not specified
37%
Recently, Capital.com also released interesting study highlighting significant differences in how traders from various countries perceive the markets. For example, UK traders use stop-loss orders 60% more often than others, which also helps them rank among the most profitable.
Geopolitics and Technology
Dominate Risk Radar
Trump-related
developments and trade wars each registered 79% among respondents who rated
them very important or somewhat important to investment strategy. AI
reached 73%, while the Russia-Ukraine conflict drew 55% and Middle
East tensions 45%.
Nearly
one quarter of clients said they plan to increase diversification in
the coming three months by adding new regions, sectors, or asset
classes. The oldest age group showed the least inclination to
diversify at 20%, compared with 24% and 25% for the two younger cohorts.
More than one in three women expect to diversify,
significantly higher than the roughly one in four men who said the
same.
Risk Factor
Percentage
Trump
79%
Trade Wars
79%
AI
73%
Russia-Ukraine Conflict
55%
Middle East Tensions
45%
Country-Specific Patterns
Emerge
Denmark showed
the most support for its local market, with 49% expecting an increase or big
increase in the C25 index. France took the opposite view, with 74%
predicting a decrease or big decrease in the CAC 40. Japan
demonstrated the strongest conviction in US markets, while Singapore expressed
the most optimism about global equities.
The
Netherlands reported the lowest AI adoption at 28%, while the UK led usage
at 71%. French investors showed the highest intent to diversify at 39%,
well above the 23% global average. Dutch respondents preferred maintaining
current allocations, with 75% planning no changes to their regional, sector, or
asset class exposure.
The survey
covered markets including Belgium, Central and Eastern Europe, Denmark,
France, Italy, Japan, Middle East and North Africa, Netherlands,
Singapore, Switzerland, and the United Kingdom. Saxo distributed the
questionnaire through its investment platforms to gather data on market
outlooks, diversification plans, regional performance expectations, and AI
usage in investment decision-making.
Retail investors
trust global equity markets more than their own backyards, according to
survey data released by Saxo Bank that polled nearly 2,000 clients
across 11 markets between September 1 and September 14.
Investors Show More Faith
In Global Markets Than Local Bourses
The
brokerage's first Investor
Forecast found 49% of respondents expect global equities to increase
or see a big increase in the fourth quarter, compared with just 35%
holding similar views about their local markets. The pattern suggests
investors are looking past home-country bias, a behavioral
tendency that typically anchors portfolios to domestic holdings.
Saxo
converted survey responses into a sentiment scale ranging from
negative two for a big decrease to positive two for a big increase, with
zero indicating no movement. The results showed global markets scored
0.26, US markets 0.14, and local markets just 0.03.
Source: Saxo Bank
Age and Gender
Shape Outlook
The survey
revealed splits along demographic lines. Investors between 18 and 45
registered the most optimism, scoring 0.38 for global markets and 0.26 for
US equities. The middle cohort, aged 46 to 60, showed the least
confidence in local and US markets, while those over 61 expressed slightly more
positive views on domestic bourses than their younger counterparts.
Women
reported substantially more caution about local equity markets
than men, posting a negative 0.51 score versus positive 0.15 for
male respondents. Views on US and global markets aligned more closely
between genders.
Jacob Falkencrone, Global Head of Investment Strategy at Saxo
"Seeing
how our clients view the world of investing is so interesting, and their
belief in global markets relative to local ones is really something to
take note of," said Jacob Falkencrone, Global Head of Investment Strategy
at Saxo. "There's so much turmoil in the world, but at least according to
our investors, there's still room for the global economy to outperform."
Regional
Preferences Lean West and East
When asked
which regions would perform best in the final quarter, 32% of
respondents picked North America and 27% selected Asia-Pacific. Europe
drew the most skepticism, with 37% naming it the worst-performing region.
Gender differences
emerged in regional outlooks. Female respondents showed greater
bullishness on North America and more bearish views on Europe
than men. The two younger age groups both favored North America as
the best region and Europe as the worst, while the oldest group reversed those
picks.
Region
Best Performing (%)
Worst Performing (%)
North America
32%
Not specified
Asia-Pacific
27%
Not specified
Europe
Not specified
37%
Recently, Capital.com also released interesting study highlighting significant differences in how traders from various countries perceive the markets. For example, UK traders use stop-loss orders 60% more often than others, which also helps them rank among the most profitable.
Geopolitics and Technology
Dominate Risk Radar
Trump-related
developments and trade wars each registered 79% among respondents who rated
them very important or somewhat important to investment strategy. AI
reached 73%, while the Russia-Ukraine conflict drew 55% and Middle
East tensions 45%.
Nearly
one quarter of clients said they plan to increase diversification in
the coming three months by adding new regions, sectors, or asset
classes. The oldest age group showed the least inclination to
diversify at 20%, compared with 24% and 25% for the two younger cohorts.
More than one in three women expect to diversify,
significantly higher than the roughly one in four men who said the
same.
Risk Factor
Percentage
Trump
79%
Trade Wars
79%
AI
73%
Russia-Ukraine Conflict
55%
Middle East Tensions
45%
Country-Specific Patterns
Emerge
Denmark showed
the most support for its local market, with 49% expecting an increase or big
increase in the C25 index. France took the opposite view, with 74%
predicting a decrease or big decrease in the CAC 40. Japan
demonstrated the strongest conviction in US markets, while Singapore expressed
the most optimism about global equities.
The
Netherlands reported the lowest AI adoption at 28%, while the UK led usage
at 71%. French investors showed the highest intent to diversify at 39%,
well above the 23% global average. Dutch respondents preferred maintaining
current allocations, with 75% planning no changes to their regional, sector, or
asset class exposure.
The survey
covered markets including Belgium, Central and Eastern Europe, Denmark,
France, Italy, Japan, Middle East and North Africa, Netherlands,
Singapore, Switzerland, and the United Kingdom. Saxo distributed the
questionnaire through its investment platforms to gather data on market
outlooks, diversification plans, regional performance expectations, and AI
usage in investment decision-making.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Rules Stay the Same: So Why Is AI So Hard to Watch?
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official