Understanding Customers Better With Media Sentiment Index

Commodities dominated Q3 of 2019 as a financial media main subject. Exactly 45.1 percent of all media content was dedicated to commodities. Such keen interest was sparked mostly by the volatility in the oil market in September.

The brokerage industry competes every day in order to create and deliver to retail traders the best possible offer. Some of the main questions each broker must face are what exactly do clients want? Which markets would customers like to trade? And which trading instruments should be promoted the most?

The Finance Magnates New Media Sentiment Index is a unique tool on the market that was recently introduced to our Quarterly Intelligence Report (QIR). Based on our own data and in-depth research of FX/CFD media content (excluding social media), we created an index that shows in which trading category the most content was created and consumed.

What Media Sentiment Index reveals

We chose to present three trading segments – Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term, Cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term, and commodities. Currently, due to technical reasons, the Stocks/Indices segment is not part of our research.

This index aims to reveal which market segments received the most media attention in the recent period of time. As a result, it should also indicate where the focus of traders and potential customers lies, thus allowing the brokerage industry to better tailor its own marketing and service portfolio.

To learn more and get the bigger-picture perspective on the Media Sentiment Index subscribe to Quarterly Intelligence Report for this and many more helpful tools.

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