This year has brought even more sponsorship deals than the previous one.
Marketing through sports sponsoring is not a new thing. We have been observing the FX/CFD industry making use of it for quite a few years now. However, 2021 brought an explosion to an already dynamic trend in sponsorship deals. On top of that, Crypto firms started to use this method of promotion. Where will this trend end, and is there still room for additional sponsorship?
Back in 2019, Finance Magnates conducted research on the subject of sport sponsorship in the FX/CFD industry. Mostly, it was focused on motor racing, but we also discussed some football-related deals. At that time, this form of marketing was not as widely used as it is now. Today, it looks like most of the bigger FX/CFD firms are already sponsoring some sports team or a publicly known personality.
Dynamic Trend in Sponsorship Deals
The third quarter of 2021 was a really hot period when it comes to sponsorship. Retail FX/CFD brokers concluded a record number of sponsorship deals with athletes and teams from around the world. Finance Magnates reported on more than 27 such collaborations, with the investment company, eToro proving to be the most active in this field.
Stephen L. Pearson, the CEO of Sports Media Gaming Ltd., explained: “eToro has been the most active in the space but also quite clever in its approach. Instead of sponsoring a single top team, it has opted to sponsor multiple medium and smaller size teams.” It looks like eToro might have been the first sponsor from the CFD industry to try this method. We can already say, that they are not the last. At the end of October, IC Markets signed sponsorship agreements with six clubs from German Bundesliga.
What does it mean for the CFD industry? Will more brokers dare to follow this approach presented by eToro? Which football clubs are already in a sponsoring agreement with the FX/CFD industry, and what other sports can be a vehicle for the marketing efforts of brokers?
To get the full article and the bigger picture on the sport sponsoring trends in the FX/CFD industry, get our latest Quarterly Intelligence Report.
Marketing through sports sponsoring is not a new thing. We have been observing the FX/CFD industry making use of it for quite a few years now. However, 2021 brought an explosion to an already dynamic trend in sponsorship deals. On top of that, Crypto firms started to use this method of promotion. Where will this trend end, and is there still room for additional sponsorship?
Back in 2019, Finance Magnates conducted research on the subject of sport sponsorship in the FX/CFD industry. Mostly, it was focused on motor racing, but we also discussed some football-related deals. At that time, this form of marketing was not as widely used as it is now. Today, it looks like most of the bigger FX/CFD firms are already sponsoring some sports team or a publicly known personality.
Dynamic Trend in Sponsorship Deals
The third quarter of 2021 was a really hot period when it comes to sponsorship. Retail FX/CFD brokers concluded a record number of sponsorship deals with athletes and teams from around the world. Finance Magnates reported on more than 27 such collaborations, with the investment company, eToro proving to be the most active in this field.
Stephen L. Pearson, the CEO of Sports Media Gaming Ltd., explained: “eToro has been the most active in the space but also quite clever in its approach. Instead of sponsoring a single top team, it has opted to sponsor multiple medium and smaller size teams.” It looks like eToro might have been the first sponsor from the CFD industry to try this method. We can already say, that they are not the last. At the end of October, IC Markets signed sponsorship agreements with six clubs from German Bundesliga.
What does it mean for the CFD industry? Will more brokers dare to follow this approach presented by eToro? Which football clubs are already in a sponsoring agreement with the FX/CFD industry, and what other sports can be a vehicle for the marketing efforts of brokers?
To get the full article and the bigger picture on the sport sponsoring trends in the FX/CFD industry, get our latest Quarterly Intelligence Report.
A graduate of the Warsaw School of Economics, Sylwester received an MA specializing in finance and banking. As Finance Magnates' research associate and STA certified analyst, he leaves no stone unturned. Sylwester is the previous minority partner of an NFA registered US forex broker, and since 2003, has participated in many forex projects.
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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