Stephen Pearson
Beyond the FIFA World Cup: What Makes Sponsorships Pay?
- With 70% of broker sports investment concentrated in football, Sports Media Gaming CEO Stephen Pearson urges a shift to regional rights.
- Brokerages must back sponsorships with local campaigns and educational content, as team branding alone fails to convert sports fans into active traders.
Friday, 17/07/2026 | 10:33 GMT by
Sylwester Majewski
!"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|} !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}