This year has brought even more sponsorship deals than the previous one.
Marketing through sports sponsoring is not a new thing. We have been observing the FX/CFD industry making use of it for quite a few years now. However, 2021 brought an explosion to an already dynamic trend in sponsorship deals. On top of that, Crypto firms started to use this method of promotion. Where will this trend end, and is there still room for additional sponsorship?
Back in 2019, Finance Magnates conducted research on the subject of sport sponsorship in the FX/CFD industry. Mostly, it was focused on motor racing, but we also discussed some football-related deals. At that time, this form of marketing was not as widely used as it is now. Today, it looks like most of the bigger FX/CFD firms are already sponsoring some sports team or a publicly known personality.
Dynamic Trend in Sponsorship Deals
The third quarter of 2021 was a really hot period when it comes to sponsorship. Retail FX/CFD brokers concluded a record number of sponsorship deals with athletes and teams from around the world. Finance Magnates reported on more than 27 such collaborations, with the investment company, eToro proving to be the most active in this field.
Stephen L. Pearson, the CEO of Sports Media Gaming Ltd., explained: “eToro has been the most active in the space but also quite clever in its approach. Instead of sponsoring a single top team, it has opted to sponsor multiple medium and smaller size teams.” It looks like eToro might have been the first sponsor from the CFD industry to try this method. We can already say, that they are not the last. At the end of October, IC Markets signed sponsorship agreements with six clubs from German Bundesliga.
What does it mean for the CFD industry? Will more brokers dare to follow this approach presented by eToro? Which football clubs are already in a sponsoring agreement with the FX/CFD industry, and what other sports can be a vehicle for the marketing efforts of brokers?
To get the full article and the bigger picture on the sport sponsoring trends in the FX/CFD industry, get our latest Quarterly Intelligence Report.
Marketing through sports sponsoring is not a new thing. We have been observing the FX/CFD industry making use of it for quite a few years now. However, 2021 brought an explosion to an already dynamic trend in sponsorship deals. On top of that, Crypto firms started to use this method of promotion. Where will this trend end, and is there still room for additional sponsorship?
Back in 2019, Finance Magnates conducted research on the subject of sport sponsorship in the FX/CFD industry. Mostly, it was focused on motor racing, but we also discussed some football-related deals. At that time, this form of marketing was not as widely used as it is now. Today, it looks like most of the bigger FX/CFD firms are already sponsoring some sports team or a publicly known personality.
Dynamic Trend in Sponsorship Deals
The third quarter of 2021 was a really hot period when it comes to sponsorship. Retail FX/CFD brokers concluded a record number of sponsorship deals with athletes and teams from around the world. Finance Magnates reported on more than 27 such collaborations, with the investment company, eToro proving to be the most active in this field.
Stephen L. Pearson, the CEO of Sports Media Gaming Ltd., explained: “eToro has been the most active in the space but also quite clever in its approach. Instead of sponsoring a single top team, it has opted to sponsor multiple medium and smaller size teams.” It looks like eToro might have been the first sponsor from the CFD industry to try this method. We can already say, that they are not the last. At the end of October, IC Markets signed sponsorship agreements with six clubs from German Bundesliga.
What does it mean for the CFD industry? Will more brokers dare to follow this approach presented by eToro? Which football clubs are already in a sponsoring agreement with the FX/CFD industry, and what other sports can be a vehicle for the marketing efforts of brokers?
To get the full article and the bigger picture on the sport sponsoring trends in the FX/CFD industry, get our latest Quarterly Intelligence Report.
Sylwester is a graduate of the Warsaw School of Economics, holding an MA in Finance and Banking. He currently serves as Head of the Insights & Reporting Hub at Finance Magnates. He is also a former minority partner in an NFA-registered US forex broker and has been involved in numerous forex and trading industry projects since 2003.
Privately, Sylwester is a husband and father to a 7-year-old daughter, as well as an enthusiast of trading and Formula 1.
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FP Markets Winner Spotlight 🏆 | Global Broker of the Year 2025 #Trading #Broker #Innovation #Shorts
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FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
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We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
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In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
Axi Winner Spotlight 🏆 | Global Most Innovative Broker 2025 #Innovation #Trading #Fintech #Broker
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Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
