Mercedes-Driven Growth: IBs Can Now Trade Their Way to a G-Wagon

Introducing brokers (IBs) can win Mercedes G-Wagons, iPhones and gold bars without leaving their partner portals, as retail brokers expand trader-focused loyalty programs to include the affiliates who bring in clients.

GTCFX recently launched what appears to be the first IB portal with an integrated rewards store where partners can redeem cars using loyalty points, according to Desmond Leong, CEO of Returning.AI, a gamified loyalty platform serving CFD brokers.

The move follows a broader shift across the industry, with brokers like JustMarkets, Tickmill and FxPro running high-ticket IB contests offering luxury cars, Rolex watches and cash prizes reaching 200,000 dol.

"These days IB loyalty programs are getting as much attention as retail trader loyalty programs," Leong told FinanceMagnates.com. "The items that IBs can redeem range from iPhones to even G-wagons and gold bars."

Single Programs Replace Separate Tracks

The bigger change is structural. Brokers are collapsing what used to be two parallel loyalty schemes - one for retail clients, one for affiliates Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Read this Term - into a single unified program.

"The interesting strategy I've noticed is that these days, they aren't 2 separate loyalty programs (retail vs IB). They are a single loyalty program," Leong said. He believes part of the reason is "to encourage IBs to use the commissions they earn, to then trade in their self directed accounts."

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Under GTCFX's model, introducing brokers accumulate loyalty points both from the trades their referred clients execute and from their own personal trading activity. That dual-earning structure creates an incentive for IBs to redirect commission payouts back into their own trading accounts rather than withdraw the cash, keeping funds inside the broker's ecosystem.

Leong previously worked at OANDA and Galaxy Trades before founding Returning.AI in 2021. His platform now powers loyalty programs for Infinox, Axi Select, Vantage Markets, OANDA Prop Trader, GTCFX, easyMarkets, IronFX and others.

Behavioral Shift Among Partners

The approach is changing how affiliates behave. "The effects are quite astounding," Leong said. "IBs who never traded a lot in their life started to move funds over to their self directed accounts to trade - but why? Apparently it was to get enough coins to redeem something nice before their points expired. Or sometimes it was just to maintain a certain 'tier' in the loyalty program."

The approach itself is new, but cars have long been a familiar element in the IB industry.

JustMarkets runs an 11-milestone partner loyalty program offering luxury cars (Lexus, Infiniti, BMW, Acura), international vacations, elite watches and cash up to $200,000. Partners must hit qualified trading volume targets, maintain at least 10 active clients over three calendar months, and ensure at least 20 percent of total qualified volume comes from the trailing 12 months.

Tickmill launched an "ECO IB Contest" with an electric car as the top prize, and separately ran a five-stage "IB Grand Prix" from October 2024 through July 2025 distributing $125,000 in cash across regional circuits. FxPro offered a car worth up to $150,000 in an Africa-focused partner campaign, with the option to take cash instead of the vehicle.

However, most IB programs still rely on tiered commission per lot, revenue-sharing models, or cost-per-acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term payouts. Rebate platforms such as Likerebateforex share up to 100 percent of IB commission back with traders, effectively monetizing the same underlying broker payout through a cashback angle rather than a prize draw.