The liquidity management and flow has changed over the last decade.
Crypto has become an asset class with high demand for liquidity.
Analysis
Liquidity is a crucial requirement for any broker, let it be dealing in stocks, forex or cryptocurrencies. It ensures how easily an asset can be bought and sold on the trading platform.
However, the liquidity space has changed drastically with the introduction of electronic trading. The space has witnessed further changes in recent years when penetration of mobile phones and internet connections helped the retail trading industry explode.
“The liquidity space has changed significantly,” Lars Holst, the Founder and CEO of GCEX, told Finance Magnates.
Lars Holst, CEO and Founder, GCEX (Source: Dukascopy TV)
“It used to be all about FX, commodities and equities, but now cryptocurrencies are a vital part of a liquidity offering, particularly if you are trying to attract the younger generation of traders.”
Indeed, the demand for cryptocurrencies has exploded over the past few years, mainly after the asset class started to attract mainstream attention. Though dedicated crypto exchanges still dominate this space, forex and CFDs brokers have also started offering crypto instruments.
“For younger people, crypto trading is far more attractive than trading equities,” Holst added.
Even within the crypto industry, demand for trading with non-fungible tokens (NFTs) is growing fast. These instruments are nothing like traditional assets, but they are breeding with a “new generation of traders.” Meanwhile, GCEX, which is known for offering forex and crypto liquidity, is aggressively expanding its list of digital asset offerings.
“We have seen a lot of volatility in the crypto market recently, just as we have seen with other asset classes,” said Holst. But, he believes that crypto traders still need more education.
FX Is Still the King
Despite the rise of cryptocurrencies, there is no visible slowdown in the demand for forex trading. However, forex liquidity requirements have changed drastically.
Barry Flanigan, Head of Electronic Trading Solutions at IS Prime
“Over the past 10 years of managing liquidity and flow, I’ve seen a massive shift from ‘relationship only’ liquidity to a very statistical approach on how flow is priced,” said Barry Flanigan, the Head of Electronic Trading Solutions at IS Prime, which is part of the ISAM Capital Markets Group.
“That doesn’t mean relationships aren’t important.”
Additionally, he pointed out that proper pricing of the instruments is crucial nowadays. Spreads are becoming more sensitive to abusive market behavior.
“These days LPs are far more sophisticated, and working with them to optimize our pricing, interacting with our technology, and managing client flow requires dedicated and skilled resources,” Flanigan added.
Current Trends
The liquidity market has changed, but there will always be some developing trends around the market. First the pandemic and then the breakout of the Russia-Ukraine war heavily impacted the trading liquidity space, mostly with the rising volatility.
“During the Pandemic, you could argue that any volatility was ‘good volatility’ and, therefore, spreads reduced significantly. That landscape is a bit more tricky to navigate in 2022, and we’ve seen a relaxation in underlying interbank spreads as market conditions have become choppy,” Flanigan said.
Holst added: “With the volatility… I think brokers are re-thinking their business models, depending on how much risk they were taking. Given the economic climate, people will prioritize having safe, credible counterparties. There will also be a significant reduction in the number of market makers.”
In addition, he pointed out that now there are many market makers for the size of the market, and the ones with a small balance sheet who cannot offer a full-scale service will struggle to survive. However, GCEX looks to be doing very well as it generated a total turnover of £1.89 million along with an operating profit of £1.42 million in 2021.
Moreover, Flanigan thinks that the liquidity composition of true market makers has remained relatively static for at least the past three years. “There is… the ongoing need to find new ways to improve pricing and execution, but this is from the same major players in the industry,” he said. Furthermore, he added that the key ongoing liquidity industry trend “is the ability to take bank skews, but not directly distribute them.”
“Bank skews are highly costly when leaked to the market, and can be detrimental to their business model and ability to price clients aggregated environments aggressively. On the other side, receiving these skews is enormously valuable and is a significant differentiator for us.”
Integrity and Consistency
Trends in the market change with time and conditions, but two things market makers should always adhere to are integrity and consistency. The priority of the companies should be to maintain quality with the growing demand.
“Under-pricing risk and allowing flow and bad behavior would tarnish not only [the] brand, but inevitably the entire industry,” Flanigan said.
Furthermore, Holst added: “With the latest move in the market, some players simply pulled the price. This isn’t acceptable. You need liquidity to be available when volatility increases. A market maker who suddenly vanishes when the market moves are worthless in the long-term.”
Overall, the liquidity space has changed drastically over the years with more changes no doubt ahead on the horizon. The rising demand for crypto, the boom in retail trading, and wild volatility in the markets are only some of the key influencing factors the market has to respond to now. However, the core structure of the market remains the same and the industry is prepared and technology advanced enough to react to whatever challenges lie ahead.
Liquidity is a crucial requirement for any broker, let it be dealing in stocks, forex or cryptocurrencies. It ensures how easily an asset can be bought and sold on the trading platform.
However, the liquidity space has changed drastically with the introduction of electronic trading. The space has witnessed further changes in recent years when penetration of mobile phones and internet connections helped the retail trading industry explode.
“The liquidity space has changed significantly,” Lars Holst, the Founder and CEO of GCEX, told Finance Magnates.
Lars Holst, CEO and Founder, GCEX (Source: Dukascopy TV)
“It used to be all about FX, commodities and equities, but now cryptocurrencies are a vital part of a liquidity offering, particularly if you are trying to attract the younger generation of traders.”
Indeed, the demand for cryptocurrencies has exploded over the past few years, mainly after the asset class started to attract mainstream attention. Though dedicated crypto exchanges still dominate this space, forex and CFDs brokers have also started offering crypto instruments.
“For younger people, crypto trading is far more attractive than trading equities,” Holst added.
Even within the crypto industry, demand for trading with non-fungible tokens (NFTs) is growing fast. These instruments are nothing like traditional assets, but they are breeding with a “new generation of traders.” Meanwhile, GCEX, which is known for offering forex and crypto liquidity, is aggressively expanding its list of digital asset offerings.
“We have seen a lot of volatility in the crypto market recently, just as we have seen with other asset classes,” said Holst. But, he believes that crypto traders still need more education.
FX Is Still the King
Despite the rise of cryptocurrencies, there is no visible slowdown in the demand for forex trading. However, forex liquidity requirements have changed drastically.
Barry Flanigan, Head of Electronic Trading Solutions at IS Prime
“Over the past 10 years of managing liquidity and flow, I’ve seen a massive shift from ‘relationship only’ liquidity to a very statistical approach on how flow is priced,” said Barry Flanigan, the Head of Electronic Trading Solutions at IS Prime, which is part of the ISAM Capital Markets Group.
“That doesn’t mean relationships aren’t important.”
Additionally, he pointed out that proper pricing of the instruments is crucial nowadays. Spreads are becoming more sensitive to abusive market behavior.
“These days LPs are far more sophisticated, and working with them to optimize our pricing, interacting with our technology, and managing client flow requires dedicated and skilled resources,” Flanigan added.
Current Trends
The liquidity market has changed, but there will always be some developing trends around the market. First the pandemic and then the breakout of the Russia-Ukraine war heavily impacted the trading liquidity space, mostly with the rising volatility.
“During the Pandemic, you could argue that any volatility was ‘good volatility’ and, therefore, spreads reduced significantly. That landscape is a bit more tricky to navigate in 2022, and we’ve seen a relaxation in underlying interbank spreads as market conditions have become choppy,” Flanigan said.
Holst added: “With the volatility… I think brokers are re-thinking their business models, depending on how much risk they were taking. Given the economic climate, people will prioritize having safe, credible counterparties. There will also be a significant reduction in the number of market makers.”
In addition, he pointed out that now there are many market makers for the size of the market, and the ones with a small balance sheet who cannot offer a full-scale service will struggle to survive. However, GCEX looks to be doing very well as it generated a total turnover of £1.89 million along with an operating profit of £1.42 million in 2021.
Moreover, Flanigan thinks that the liquidity composition of true market makers has remained relatively static for at least the past three years. “There is… the ongoing need to find new ways to improve pricing and execution, but this is from the same major players in the industry,” he said. Furthermore, he added that the key ongoing liquidity industry trend “is the ability to take bank skews, but not directly distribute them.”
“Bank skews are highly costly when leaked to the market, and can be detrimental to their business model and ability to price clients aggregated environments aggressively. On the other side, receiving these skews is enormously valuable and is a significant differentiator for us.”
Integrity and Consistency
Trends in the market change with time and conditions, but two things market makers should always adhere to are integrity and consistency. The priority of the companies should be to maintain quality with the growing demand.
“Under-pricing risk and allowing flow and bad behavior would tarnish not only [the] brand, but inevitably the entire industry,” Flanigan said.
Furthermore, Holst added: “With the latest move in the market, some players simply pulled the price. This isn’t acceptable. You need liquidity to be available when volatility increases. A market maker who suddenly vanishes when the market moves are worthless in the long-term.”
Overall, the liquidity space has changed drastically over the years with more changes no doubt ahead on the horizon. The rising demand for crypto, the boom in retail trading, and wild volatility in the markets are only some of the key influencing factors the market has to respond to now. However, the core structure of the market remains the same and the industry is prepared and technology advanced enough to react to whatever challenges lie ahead.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
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#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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- First-hand account of how global brokers balance consistency and local flavour
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-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
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-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
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-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official