Robinhood has added support for Binance’s native token, BNB, giving its 27 million funded customers access to the fourth-largest cryptocurrency by market capitalization. The listing follows a sharp rally that pushed BNB’s market value to nearly $150 billion.
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BNB’s Meteoric Rise and Market Momentum
According to data from CoinMarketCap, BNB now trades near $1,071, securing its position as the world’s fourth-largest cryptocurrency by market capitalization. Coinbase also recently added BNB to its listing roadmap, signaling growing recognition of Binance’s ecosystem within U.S. markets.
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Robinhood’s inclusion of BNB extends its crypto lineup to more than 40 tokens, reflecting its broader strategy to strengthen digital asset offerings. The company processed about $8.6 billion in crypto trading volume in August, underscoring how the segment continues to anchor its revenue growth.
Beyond traditional trading, Robinhood is exploring new frontiers such as tokenization and prediction markets. The addition of BNB by both Robinhood and Coinbase highlights a subtle but notable shift in the stance of U.S. exchanges toward Binance-affiliated tokens.
U.S. Market’s Gradual Embrace of Binance Assets
Once viewed cautiously due to regulatory uncertainty, BNB’s growing acceptance may signal a turning point for how American platforms approach assets connected to the world’s largest crypto ecosystem.
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As the rally cools slightly from its recent peak, market observers will be watching whether Robinhood’s move helps sustain investor interest or if “BNB SZN” has already reached its climax.
Meanwhile, reports emerged that Robinhood Markets was in talks with regulators in the United Kingdom and the European Union as it considers expanding its prediction markets business beyond the United States.
Robinhood Prediction Markets just crossed 4 billion event contracts traded all-time, with over 2 billion in Q3 alone. And we’re just getting started. pic.twitter.com/13LxjqWaNt
— Vlad Tenev (@vladtenev) September 29, 2025
The discussions are reportedly focused on how event-based trading products could be structured in these regions, where regulatory frameworks differ significantly. In the US, prediction contracts are treated as futures products regulated by the Commodity Futures Trading Commission, while in some other jurisdictions, they are classified as gambling.
The company said demand for prediction markets is growing rapidly, particularly in Europe and the UK, where Robinhood entered both markets in late 2023 and already operates its equities and cryptocurrency platforms. The firm sees these regions as key growth areas for its event trading products as retail interest in alternative investment tools continues to rise.
Robinhood also recently announced that it had surpassed four billion event contracts traded globally since launching the product earlier this year.