Why did Google Wallet fail ?

Google Wallet has joined Reader as a failed product where others have succeed, begging the question: Why? We’ve all seen

Google Wallet has joined Reader as a failed product where others have succeed, begging the question: Why?

We’ve all seen the icon for Google Wallet at some point in the past few years and were promised how this would lead to you being able to use your smart phone to simply wave and pay. Yet, this couldn’t promise success, and Google has recently announced the death of Wallet.

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The questions must be asked though: Why has the solution chosen by the biggest name in tech failed, where other’s like PayPal and Skrill soared? The questions comes down to ease of use, support, and personal service. No, Skrill and PayPal don’t have personal integration engineers on call 24/7, but being able to get fast assistance, and simple to use tools helped GW’s competition gain the trust of clients.

Especially with the fallout from the NSA Prism program, Google cannot say that this was the cause of Wallet’s demise, but you can be sure that it’s something that will often be brought up in brainstorming groups for the reincarnation of e-payments with Google.

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