The “Europe B2C E-Commerce and Online Payment Report 2013” by yStats.com, market research company, provides an analysis of mobile and online purchasing growth rates for Europe.
The research renders interesting findings in relation to Western and Eastern European trends with a focus on the fact that already developed Western European countries can expect a decreased growth rate of B2C E-Commerce and an increased growth rate of mobile payments. This is logical, considering that the growth of E-Commerce has been strong and steady for several years.
The results are particularly relevant for the UK because of PayPal’s anticipated mobile payment solution which is to be released this summer and the UK Payment Council’s secure mobile payment service planned for next spring.
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In France, over three quarters of people, active on the internet, are already making purchases online.
In Germany, online retail has doubled in the past few years using PayPal and credit cards but NFC payments are going to become an increasingly preferred payment option.
Eastern Europe paints a different picture with growth happening as we speak while more and more shoppers are getting online. Russia is leading the race for Eastern Europe with many investors and businesses joining the E-Commerce marketplace and electronic payment providers like Yandex.Money and Qiwi recognized growth in 2012 even-though cash is still the most popular payment method with bank cards coming in second.
It is going to be quite interesting to see the ev olution of E-Commerce in the old continent, especially with the installation of SEPA in 2014