Payline, the online payment solution for e-tailers, has announced that E-Wallet options, including Visa’s V.me and MasterCard’s, MAsterPress will be included in its range of payment options for online retail clients.

Payline has responded to various trends in the market that call for initiative from payment providers namely, the increase in mobile payment and the astounding growth in online purchasing with a 20% positive difference between the first quarter of 2012 and that of 2013.

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The E-Wallet makes payment easier but also, much safer for shoppers who no longer need to key in their banking details in order to purchase online.

According to Head of Payline, Didier Brouat, “Innovation is absolutely key to our strategy, but this innovation is driven by one thing above all: the desire to make the online purchasing process both easier and to ensure the consumer can have complete confidence that the process is a secure one – this is obviously very much welcomed by our online retailers! In other words, V.me and MasterPass will be right at home working with Payline! Offering clients the option of being able to make payments anywhere, at any time – and in a way that’s totally convenient for them, (online, via a mobile, at home, in-store…) – is part of Payline’s natural progression and ongoing development.”