The credit card company’s new association with the Fido alliance will help to cultivate online fingerprint identification in the payment industry.

With FIDO moving towards standardizing online person identification through biometrics and other means, MasterCard’s joining will help to extend the standardization to various types of payment transactions.

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Ed McLaughlin, chief emerging payments officer at MasterCard comments saying: “Our involvement with the FIDO Alliance, as well as other activities across the industry, will help deliver strong security for consumers, merchants and issuers, as well as a great consumer experience,”

The aim is to replace clumsy and confusing password identification with safer and more user friendly methods in online payments (particularly in the mobile sphere).