Israel based bank Bank Leumi is joining the startup/hackathon fad and is inviting developers to come to Tel Aviv and build FinTech based apps for a chance to win prizes.
The 36 hour hackathon is scheduled for October 22-23, and came together through Bank Leumi’s subsidiary, LeumiTech in cooperation with software company Salesforce and event organizer BeMyApp.
Israel has been known as a hotbed for startup culture and innovation. The Middle Eastern country has churned out industry leading solutions such as ICQ Messenger (later AIM), the flash memory thumb drive, and the immensely popular Waze navigation app.
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Over 150 developers, programmers, entrepreneurs and designers from all over the country are expected to participate. The hackathon’s focus will be on online payments, UX improvements, social media, SMB promotion, gamification, and the ‘Internet of Things’.
All attending developers will have access to Bank Leumi and Salesforce DEV environments and APIs, as well as have current senior developers act as mentors to participating “Hackers”.
“The idea behind Leumi Hackathon is on the one hand to allow external entities – and in fact the general public – to express their opinions and generate ideas, and on the other hand to provide a platform for developers and entrepreneurs that will enable them to develop banking apps that address specific customer needs,” stated Danny Yerushalmi, Head of Leumi Technologies.
At the end of the 36 hour period, each participating team will have 5 minutes to present their solution in front of a panel of judges made up of Leumi senior managers, fintech investors and Salesforce reps. Top prize is 50,000 ILS (Roughly $14,500), with MacBook Airs and Google Nexus 7s being second and third place prizes respectively.