The impact mobile computing has had on our connected lives is undeniable. More and more people are using their smartphones and tablets for their everyday internet needs instead of traditional PCs, including buying online.
Traditional computing still reigns supreme when comparing the numbers. However, Mcommerce growth is swiftly catching up to its traditional counterpart. In fact Mcommerce is currently outpacing traditional Ecommerce growth by 200% and is currently responsible for an average of 10% of all online sales.
These figures, and much more, were compiled by leading provider of personalized customer experience solutions for multi-channel retailers Baynote. Baynote has also designed an comprehensive infographic that breaks down the current state of mobile transactions.
Below is the infographic provided by Baynote:
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To help gain better conversions and increase overall sales volumes is important for merchants and sellers to understand how their customers are interacting with their online store. As with brick and mortar storefronts, presentation is an important part of increasing the amount of traffic and sales for your store.
Your potential customers are already purchasing online through their smartphones and tablets. Having a mobile friendly store is no longer considered as being “innovative”, but crucial.
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