US based satellite TV service provider DISH announced it will begin to accept Bitcoin in exchange for its services.

The announcement makes DISH the largest company to accept the cryptocurrency. Like large firms before it, such as Overstock.com, DISH has partnered with Coinbase to handle the payment end of the initiative. DISH will use Coinbase’s Instant Exchange™ feature to exchange Bitcoin payments to U.S. dollars at the moment of the transaction.

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“We always want to deliver choice and convenience for our customers and that includes the method they use to pay their bills. Bitcoin is becoming a preferred way for some people to transact and we want to accommodate those individuals,” said Bernie Han, DISH executive vice president and chief operating officer.

The Bitcoin support will be made available in the 3^rd quarter of 2014, and can be used to make one-time payments from mydish.com.

“As a bitcoin payment processor, Coinbase will help DISH make the payment experience easy for our customers and make it easy for DISH to receive immediate credit in dollars, at an attractive cost for DISH,” added Han.

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DISH joins the likes of Overstock.com, TigerDirect, and game developers Big Fish Games and Zynga as major labels which support the digital-currency.

“We’re excited to support DISH and their current and new subscribers for their bitcoin transactions. This is a large step forward in the growing momentum of customers paying companies in bitcoin for things we do every day, like watching premium TV,” stated Coinbase co-founder Fred Ehrsam.

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