Papaya Global is in advanced talks for a potential acquisition, with a valuation estimated between $3.5 billion and $4.5 billion, Calcalist reported. The company is negotiating with multiple international parties, including a private equity fund and enterprise software firms such as SAP and Oracle.

Cross-Border Payroll Expands Across 160 Countries

Papaya Global provides software that helps corporate clients manage payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term to employees and contractors worldwide. Its services include payroll management and a standalone business-to-business segment.

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The B2B segment accounted for around 40% of revenue in 2024 and is expected to reach about 55% in 2025. The company reported just over $100 million in revenue in 2024 and anticipates roughly $200 million in 2025, with profitability expected.

Its cross-border payroll software operates in 160 countries and 130 currencies, supported by recent partnerships and acquisitions.

Papaya Global Partners with dLocal Globally

In 2024, Papaya Global partnered with cross-border payments provider dLocal. The collaboration aims to help businesses manage workforce payments across multiple regions, with a focus on emerging markets. The combined solution integrates payroll and payment processes, ensuring timely payments while meeting local regulations.

Initially active in Latin America, Asia, and Africa, the partnership has improved payment volumes and delivery rates. Both companies plan to expand to additional regions, offering clients a more seamless global payment experience.

Papaya Global was founded by Eynat Guez, who continues to serve as CEO. Guez has a background in relocation and payroll services and is considered the first woman in Israel to establish and lead a company to unicorn Unicorn Unicorns represent privately held startup companies whose value exceeds $1 billion. The term itself was coined by venture capitalist Aileen Lee back in 2013, with Unicorns since assuming the gold standard of companies.At the time of writing, approximately 465 unicorns exist, with standouts becoming ubiquitous in everyday life. This includes Ant Financial, DiDi, Airbnb, Stripe, Lyft, and Palantir Technologies, among many others.While all wildly successful, many unicorns are themselves the product Unicorns represent privately held startup companies whose value exceeds $1 billion. The term itself was coined by venture capitalist Aileen Lee back in 2013, with Unicorns since assuming the gold standard of companies.At the time of writing, approximately 465 unicorns exist, with standouts becoming ubiquitous in everyday life. This includes Ant Financial, DiDi, Airbnb, Stripe, Lyft, and Palantir Technologies, among many others.While all wildly successful, many unicorns are themselves the product Read this Term status.

Fintech Unicorn Invests Millions Super Bowl

The company is also seeking broader visibility through marketing, making its debut in the Super Bowl advertising arena, FinanceMagnates.com reported last year.

Papaya Global is using the campaign to highlight its vision for payroll and workforce management on a global scale. A 30-second Super Bowl ad costs over $8 million this year, according to Statista. The investment signals the fintech’s “growing confidence” in reaching mainstream audiences.