Regulated prediction market Kalshi has signed a multi-year partnership with Fox Corporation, integrating its real-time probability data across Fox News Channel, Fox Business Network, and Fox's streaming platforms.
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The deal adds Fox to a list of major media integrations that now includes CNN, CNBC, and — on the Polymarket side — Dow Jones. Under the agreement, Kalshi's odds on political, economic, and cultural events will appear across Fox's linear and digital content through tickers, charts, and real-time visualizations. Terms were not disclosed.
Why Media Companies are Buying Prediction Market Data
For broadcasters, the appeal is structural: probability data is forward-looking, updates continuously, and gives producers something to display during live coverage that changes faster than polling.
For Kalshi, it opens a revenue line that doesn't depend on trading volume. Kalshi says roughly 70% of its platform visitors come to view forecasts rather than trade.
Licensing that data to a network with nearly 200 million monthly viewers is a way to monetize the larger, non-trading majority of its audience.
"More people are watching Kalshi's forecasts than trading them, which says a lot," said co-founder and CEO Tarek Mansour. "As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what's going on in the world."
"Prediction markets have quickly become an essential data point and a compelling new experience across our live content portfolio," said Paul Cheesbrough, CEO of Tubi Media Group, which oversees Fox's streaming platforms.
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The CFTC Angle
Kalshi's status as a CFTC-regulated Designated Contract Market matters here. It lets media organizations present the data as output from a regulated financial market rather than from an offshore betting platform — a distinction that affects both editorial framing and advertiser comfort.
That said, the integrations carry real editorial risk. Critics have flagged the potential for anchors to misread probability data on-air, and the line between a sponsored data integration and neutral editorial content may not be obvious to viewers without explicit labelling. How Fox handles that disclosure will be worth watching.
