Adyen, a global financial technology platform, has disclosed a collaboration with Vapiano, an Italian restaurant group, aimed at augmenting the customer experience.

Through this partnership, Adyen intends to bolster the checkout process at Vapiano by affording guests the ability to tailor their checkout experiences and avail themselves of mobile phone-based food orders using digital wallet Digital Wallet A digital wallet is a popular mechanism referring to an electronic device, online service, or software program that allows one party to make electronic transactions with another party.This involves the bartering or exchange of digital currency, including cryptocurrency for goods and services. Money can be deposited in the digital wallet prior to any transaction, which also includes an individual's bank account that is linked to the digital wallet. A digital wallet can include more than just digi A digital wallet is a popular mechanism referring to an electronic device, online service, or software program that allows one party to make electronic transactions with another party.This involves the bartering or exchange of digital currency, including cryptocurrency for goods and services. Money can be deposited in the digital wallet prior to any transaction, which also includes an individual's bank account that is linked to the digital wallet. A digital wallet can include more than just digi Read this Term payments.

Mobile Ordering Demand and Payment Options

The decision to embark on this collaboration stems from a pilot initiative undertaken at one of Vapiano’s London establishments, where analysis revealed that 80% of orders were executed through a mobile ordering platform accessed via customers’ phones.

This pilot emphasized a growing demand for expedited and streamlined ordering services, while concurrently underscoring the scarcity of payment options accessible to patrons.

$ADYEN partners with global Italian restaurant group Vapiano

Adyen will enhance the customer experience by enabling mobile ordering and offering a wider range of payment options. A successful pilot in a London branch showed high demand for mobile orders but limited payment… pic.twitter.com/JfhRYEHHZU

— Wolf of Harcourt Street (@wolfofharcourt) May 22, 2024

Meanwhile, Adyen has partnered with Cotti Coffee, as Finance Magnates reported. The firm is extending the coffee chain's reach to Canada, Australia, Japan, Singapore, and the UAE. Cotti Coffee, known for its quality and affordability, celebrates its 7,000th store globally, expanding to 28 countries since its flagship opening in October 2022.

Initiative Addresses Payment Preferences

Adyen’s financial technology platform emerges as a facilitator for Vapiano to enrich its digital capacities, offering a pliable service framework and an expanded array of payment modalities. This initiative aligns with prevailing trends towards payment versatility.

As corroborated by recent consumer research conducted by Adyen, wherein 54% of respondents expressed potential willingness to abandon the checkout process if their preferred payment method is unavailable. Additionally, 27% of consumers indicated the cessation of carrying a physical wallet, further accentuating the shift towards digital payment preferences.