Financial and Business News

XTB Hires Ex-Revolut Marketer as It Ramps Up Marketing Spend

Thursday, 05/02/2026 | 21:59 GMT by Jared Kirui
  • Zoe Gralinska-Sakai's last Revolut role was Global Brand Marketing Manager.
  • XTB projects its marketing spend to rise by around 50% compared to last year.
Zoe Gralinska-Sakai

Zoe Gralinska-Sakai has joined XTB online investing as Head of Regional Marketing for the UK, France and Italy, according to an update on her LinkedIn profile. She is based in Warsaw, where the Polish-founded brokerage is growing its international footprint.

Joining XTB amid Expanding European Footprint

She joins the broker amid an ongoing expansion push, with XTB expecting to serve more than 2 million users globally through its multi-asset investment app.

"Turning the page! Excited to share I've joined XTB online investing as Head of Regional Marketing for the UK, France and Italy," she mentioned. "Focused on growth, strengthening local relevance, and delivering a mission of enabling financial freedom by making investing more accessible."

Gralinska-Sakai moves to XTB after more than three years at Revolut, where she held several senior marketing roles in Poland and remotely. Most recently, she served as Global Brand Marketing Manager, following a previous position as Creative Marketing Manager focused on regional growth in Central and Eastern Europe.

Related: XTB Shares Surge 12% on Margin Trading and 24/5 Markets

Ad Spend Soars and Margins Tighten

The latest appointment comes as XTB rapidly scales its marketing activity, with 2025 spending on promotion and branding surging by PLN 240.2 million year‑on‑year to PLN 585 million. It comes as the group roll out broad multi‑market campaigns and sponsorships, including its largest‑ever global branding push in the second half.

The push delivered a sharp expansion in the client base, with total clients jumping to 2,164,867 in 2025 from 1,361,564 a year earlier, supported by 864,286 new client additions, a 73% increase versus 2024.

However, the marketing‑led expansion has weighed on profitability, contributing to a 24% drop in net profit to PLN 643.8 million and a 15% decline in EBIT to PLN 834.3 million in 2025, even as total operating income rose 15% to PLN 2,146.8 million.

Zoe Gralinska-Sakai has joined XTB online investing as Head of Regional Marketing for the UK, France and Italy, according to an update on her LinkedIn profile. She is based in Warsaw, where the Polish-founded brokerage is growing its international footprint.

Joining XTB amid Expanding European Footprint

She joins the broker amid an ongoing expansion push, with XTB expecting to serve more than 2 million users globally through its multi-asset investment app.

"Turning the page! Excited to share I've joined XTB online investing as Head of Regional Marketing for the UK, France and Italy," she mentioned. "Focused on growth, strengthening local relevance, and delivering a mission of enabling financial freedom by making investing more accessible."

Gralinska-Sakai moves to XTB after more than three years at Revolut, where she held several senior marketing roles in Poland and remotely. Most recently, she served as Global Brand Marketing Manager, following a previous position as Creative Marketing Manager focused on regional growth in Central and Eastern Europe.

Related: XTB Shares Surge 12% on Margin Trading and 24/5 Markets

Ad Spend Soars and Margins Tighten

The latest appointment comes as XTB rapidly scales its marketing activity, with 2025 spending on promotion and branding surging by PLN 240.2 million year‑on‑year to PLN 585 million. It comes as the group roll out broad multi‑market campaigns and sponsorships, including its largest‑ever global branding push in the second half.

The push delivered a sharp expansion in the client base, with total clients jumping to 2,164,867 in 2025 from 1,361,564 a year earlier, supported by 864,286 new client additions, a 73% increase versus 2024.

However, the marketing‑led expansion has weighed on profitability, contributing to a 24% drop in net profit to PLN 643.8 million and a 15% decline in EBIT to PLN 834.3 million in 2025, even as total operating income rose 15% to PLN 2,146.8 million.

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About the Author: Jared Kirui
Jared Kirui
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Jared is an experienced financial journalist passionate about all things forex and CFDs.

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