Yazan Shakfeh has started a new role as Chief Marketing Officer and Vice President of Operations at ANAX Capital Financial Markets L.L.C., according to a post he shared on LinkedIn today (Wednesday).

ANAX Capital obtained a First Category license from the UAE Securities and Commodities Authority last year. The license allows the firm to provide access to international markets, including OTC derivatives, CFDs, and spot foreign exchange.

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The company is chaired by Tabinda Sanpal, who also holds a majority stake in SSB Bazar Trading LLC. The firm is licensed as a Foreign Portfolio Investor for trading Indian equities and derivatives. ANAX Capital has an initial capital of approximately $8 million and operates from offices in Aspin Tower on Sheikh Zayed Road in Dubai.

From MultiBank Manager to Global Head

Shakfeh’s LinkedIn profile lists expertise in foreign exchange trading, crypto, Web3 token projects, paid media advertising, and digital marketing management.

Shakfeh previously worked at MultiBank Group in two separate tenures. His first role was International Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Manager for nearly two years. He later returned to the firm as Global Head of Marketing for three years, leading a team of more than 80 professionals across content, production, SEO, and performance marketing.

Focused on FX, Crypto, Marketing Growth

Between his MultiBank tenures, Shakfeh worked for three years as a strategic consultant in financial services, focusing on foreign exchange trading and crypto exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term growth.

Earlier, he served as Head of MENA Marketing at One Financial Markets for four and a half years in Dubai. His responsibilities included setting marketing strategies and targets, managing budgets with the board, supervising digital marketing channels, and overseeing offline promotions.

Wave of SCA Licences Rolls Through UAE

ANAX Capital’s First Category licence comes amid a wave of UAE firms obtaining SCA approvals. GivTrade received a Category 5 licence, enabling “Arrangement and Advice” activities, while Finalto, Exinity, and VT Markets also secured similar licences, reflecting “growing regulatory oversight” in the region.