Pelehrinis brings extensive experience in the FX industry, having held significant roles at ZuluTrade, iForex, Integral, and IronFX.
She will lead the global sales strategy, focusing on business development and strengthening client relationships.
Roula Pelehrinis, a seasoned executive in
institutional sales, transitioned from her role as Director of Institutional
Sales at TopFX to Advanced Markets, where she will serve as Vice President of
Institutional Sales for EMEA.
Pelehrinis brings a wealth of experience from her
tenure at several prominent companies in the FX industry. After joining TopFX
in 2023, she witnessed significant changes within the broker's management and
operational strategy following a CEO transition.
Extensive Career in the FX Sector
Before that, she served as VP of EMEA Sales at
Integral from 2021 to 2023, honing her expertise in broker technology
solutions. Her earlier career includes roles at ZuluTrade, iForex, and IronFX,
making her a recognized name in the space.
Roula Pelehrinis, Source: LinkedIn
According to her LinkedIn profile, she served as the
Head of Institutional Sales at Zulu Trade and as the Country Manager at iFOREX. Pelehrinis was also the Sales Manager at IronFX Global for eleven
months.
Pelehrinis' appointment followed another recent hire
at Advanced Markets: Oksana Remez, formerly of Finalto, was brought on in
December to lead Business Development.
According to the company's announcement, she will lead its global sales strategy in her new role, driving business development and reportedly enhancing and fostering client relationships.
Other Appointments at Advanced Markets
Commenting about the appointment, Anthony Brocco, the
CEO of Advanced Markets (UK) Limited, said: “Her vision and leadership in
sales and business development will play a crucial role in accelerating our
growth and enhancing the value we deliver to our clients.”
Oksana Remez, Head of Business Devotement at Advanced Markets (UK); Source: LinkedIn
Founded in 2006, Advanced Markets specializes in
prime-of-prime liquidity and broker technology solutions, serving a diverse
clientele that includes trading desks, banks, hedge funds, and asset managers.
Its ownership structure features notable investors like Australia's Macquarie
Bank and GFI Group Inc., underscoring its stability and credibility.
Meanwhile, Advanced Markets (UK) Limited, the FCA-regulated
subsidiary of the broader Advanced Markets Group, closed 2023 with a turnover of $2.26 million and a net profit of $114,635, according to a report released
last year. The firm’s annual turnover jumped 6.8% from 2022’s $2.12 million,
but the net profit dropped 69.3% year-over-year.
Roula Pelehrinis, a seasoned executive in
institutional sales, transitioned from her role as Director of Institutional
Sales at TopFX to Advanced Markets, where she will serve as Vice President of
Institutional Sales for EMEA.
Pelehrinis brings a wealth of experience from her
tenure at several prominent companies in the FX industry. After joining TopFX
in 2023, she witnessed significant changes within the broker's management and
operational strategy following a CEO transition.
Extensive Career in the FX Sector
Before that, she served as VP of EMEA Sales at
Integral from 2021 to 2023, honing her expertise in broker technology
solutions. Her earlier career includes roles at ZuluTrade, iForex, and IronFX,
making her a recognized name in the space.
Roula Pelehrinis, Source: LinkedIn
According to her LinkedIn profile, she served as the
Head of Institutional Sales at Zulu Trade and as the Country Manager at iFOREX. Pelehrinis was also the Sales Manager at IronFX Global for eleven
months.
Pelehrinis' appointment followed another recent hire
at Advanced Markets: Oksana Remez, formerly of Finalto, was brought on in
December to lead Business Development.
According to the company's announcement, she will lead its global sales strategy in her new role, driving business development and reportedly enhancing and fostering client relationships.
Other Appointments at Advanced Markets
Commenting about the appointment, Anthony Brocco, the
CEO of Advanced Markets (UK) Limited, said: “Her vision and leadership in
sales and business development will play a crucial role in accelerating our
growth and enhancing the value we deliver to our clients.”
Oksana Remez, Head of Business Devotement at Advanced Markets (UK); Source: LinkedIn
Founded in 2006, Advanced Markets specializes in
prime-of-prime liquidity and broker technology solutions, serving a diverse
clientele that includes trading desks, banks, hedge funds, and asset managers.
Its ownership structure features notable investors like Australia's Macquarie
Bank and GFI Group Inc., underscoring its stability and credibility.
Meanwhile, Advanced Markets (UK) Limited, the FCA-regulated
subsidiary of the broader Advanced Markets Group, closed 2023 with a turnover of $2.26 million and a net profit of $114,635, according to a report released
last year. The firm’s annual turnover jumped 6.8% from 2022’s $2.12 million,
but the net profit dropped 69.3% year-over-year.
Jared Kirui is an Editor at Finance Magnates with more than five years of experience in financial journalism. He covers online trading, fintech, payments, and crypto industries with a focus on companies, regulation and compliance, executive moves, trading technology, and market analysis.
His work has been featured in other media outlets, including Benzinga, ZyCrypto, The Distributed, and The Daily Hodl.
Education:
Bachelor of Commerce degree (Finance option), University of Nairobi
After 20 Years at Saxo Bank, Casper Andreas Solbakken Steps Down Amid Ownership Change
Finance Magnates Awards 2026 – Nominations Now Open
Finance Magnates Awards 2026 – Nominations Now Open
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
