Rob Gatto Emerges Paysafe’s First CRO

Paysafe, a specialized payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term firm, has selected the Co-Founder of Ureeka, Rob Gatto, as its first Chief Revenue Officer.

Gatto is to lead the company’s international sales efforts across a range of top industries, such as crypto and fintech.

Paysafe in a statement said Gatto will report to its Chief Executive Officer, Bruce Lowthers.

Speaking about his appointment, Gatto noted that he was excited to be joining the firm “at such an exciting time.”

He added that he was looking forward to helping the specialized payment company gain "solid growth.”

“I believe Paysafe is uniquely positioned to offer an unrivaled end-to-end payment offering to both consumers and merchants in the specialized industries it focuses on,” Gatto said.

On his part, Lowthers described Gatto as “an outstanding leader” with an excellent track record in executing business strategies.

“His commercial acumen, tech savviness and deep understanding of both market and customer needs will make him an invaluable member of the team as we transform the business and execute on our growth plan,” Lowther said.

The Veteran

According to Paysafe, Gatto is bringing decades of industry experience to the role.

The payments firm noted that the industry veteran has experience driving “transformational growth and ‘go to market’ functions for both private and public businesses of all sizes.”

Before his appointment, Gatto was a Board Member at RevTrax, an advertising services firm that connects brand engagement to any purchase across the marketing ecosystem.

Earlier on, for over five years, he was an Advisor at Ocient, a software development firm that enables organizations to explore and interact with hyper-scale data sets quickly and cost-effectively.

Between January 2015 and March 2016, Gatto was the Senior Vice President of Global Sales at NeuStar, a real-time cloud-based information services and analytics Analytics Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Analytics may be defined as the detection, analysis, and relay of consequential patterns in data. Analytics also seeks to explain or accurately reflect the relationship between data and effective decision making. In the trading space, analytics are applied in a predictive manner in an attempt to more accurately forecast the price. This predictive model of analytics generally involves the analysis of historical price patterns that are used in an attempt to determine certain price outcomes. Analyt Read this Term company.

Before serving in this capacity, he served as the Vice President of Media and Advertising at NeuStar for two years and five months.

Gatto was also the CEO of PointRoll, a provider of digital marketing technology.

PointRoll is now a subsidiary of Sizmek, a company that fuels digital advertising campaigns for advertisers and agencies around the world.