XS.com has hired Simon-Peter Massabni as its new Head of Retail Sales, the broker announced today (Monday). Massabni, who most recently served as Country Manager for MENA Commercial Management at Exness, will lead what XS.com describes as a push to accelerate growth in retail markets worldwide.

Massabni spent nearly three years at Exness as Country Manager for MENA Commercial Management, based in Limassol, Cyprus. In that role, he was involved in setting regional commercial plans at both the regional director and board level, overseeing acquisition and retention operations, partnership programs, and daily performance monitoring across Middle Eastern and North African markets, according to his professional history.

"The priority is to strengthen retail sales structures, empower teams, and create long-term value for clients through disciplined growth strategies aligned with the company's vision,” Massabni commented on the new hire.

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In his new role, XS.com says he will focus on client acquisition and retention frameworks, partnerships in regulated markets, and expanding the firm's market reach, though specific targets were not disclosed.

MENA Track Record Drives the Hire

Before Exness, Massabni spent roughly two years as Head of Business Development at ILimits Invest in Beirut, where he built the sales department, including processes, CRM architecture, staffing, and training. During that period, the company said he managed daily performance that exceeded $1 million in net deposits per month.

His career in online trading dates to 2009, when he joined FXCM as Senior FX Sales covering Lebanon and the broader MENA region. He later rose to Sales Manager, running a team of five sales representatives and a retention unit of equal size, and delivered educational workshops at institutions including the American University of Beirut.

MENA has become a high-priority growth market for several major retail brokers, with firms publicly pointing to trust, local talent, and mobile-first infrastructure as the drivers behind rising trading volumes in the region.

After FXCM, Massabni held a Head of Sales role at CFI Financial Group in Beirut for three years, then moved to ICM Capital as Head of Business Development in Lebanon before joining ILimits and eventually Exness.

The cumulative picture is of an executive who has spent most of his career building teams and sales infrastructure in the Middle East.

XS.com Adds Commercial Talent After a Run of Leadership Changes

The Massabni appointment follows several senior hires at XS.com over the past year. In February 2025, the broker named Stelios Pallis as Chief Technology Officer, bringing in an executive with four years of experience at GT Group. At the time, XS.com also announced a partnership with Brokeree Solutions to launch copy trading functionality, according to the company.

"His deep experience in retail sales strategy, regional expansion, and team development makes him a strong addition to XS.com," Wael Hammad, Group Chief Commercial Officer at XS.com, commented on the hire.

Regulatory Push Underpins the Commercial Expansion

The hiring activity sits alongside a period of active licensing work. Last October, XS.com secured approval from the UAE's Securities and Commodities Authority, its eighth regulatory approval, at a time when the UAE was attracting a growing number of CFD and cryptocurrency firms. Earlier that year, the broker added a Mauritius licence to its offshore portfolio, which already included Seychelles and Labuan.

Hammad told FinanceMagnates.com in January that the firm opened new offices in Kuwait City and Dubai during 2025, citing the need to be closer to clients and partners in the Gulf. XS.com, which was founded in Australia in 2010, now holds licences across multiple jurisdictions and maintains offices in several locations globally.

In January, Mateusz Wyka, a former Exness operations and project management executive, was appointed CEO of online trading firm YWO after building nearly four years of experience at the Limassol broker.