Wells Fargo Onboards Ulrike Guigui as Its Head of Payments Strategy

Guigui will be in charge of leading the company’s enterprise payments strategy.

Wells Fargo & Company (NYSE: WFC) has onboarded Ulrike Guigui to Head of Payments Strategy, effective from 1st June 2021.

According to a press release shared with Finance Magnates, Ulrike Guigui, an executive financial veteran, has been named by Wells Fargo, a financial services company with approximately $1.9 trillion in assets, as its new Head of Payments Strategy.

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Based in New York City, Guigui will be in charge of leading the company’s enterprise payments strategy. By working with industry partners, she will position Wells Fargo, so it is strategically aligned and positioned for growth opportunities. Additionally, she will report to Ather Williams III, Wells Fargo’s Head of Strategy, Digital and Innovation.

Commenting on the announcement, Williams said: “Helping our consumer and business customers send and receive money seamlessly, securely, and conveniently is one of the most important financial services we provide, and we want to remain at the forefront of technology to enable payments. Ulrike’s deep experience in the payments industry makes her a natural fit for helping shape the future of money movement.”

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A Chronicle of Guigui’s Career

Guigui began with CitiBank in June 1991 in Germany. She started as a Management Associate for Citibank Bankcards and progressed quickly over the next ten years. She received many promotions, such as VP of Bankcards Marketing, Director of Acquisitions of Click Credit. Also, she relocated to Switzerland and later New York. Finally, in 2001, she became Director of CRM for C2it in Citi Cards, according to her LinkedIn profile.

Later on, in early 2002 she joined GE Money where she spent the next seven years. Her first role was CMO. Then, upon her promotion, her career accelerated as she received three promotions within four years. These included MD of Direct Business, MD of Auto Finance & Credit Cards ending with VP Marketing of GE Retail Cards Services. As VP Marketing, she was responsible for new growth opportunities, the value proposition and digital media.

After GE Money, Guigui joined MasterCard as a General Manager and SVP. Over the next sixteen months, she managed MasterCard’s relationship with Citi North America. Her team of fourteen was responsible for growing revenues from Citi’s debit, consumer and commercial credit businesses and $250 Billion (BN) in annual sales.

Then, she moved to Acculynk as its Executive Vice President for just under two years. She took charge of expanding the enrolled customer base by fostering partnerships with the top US bank issuers and EFT networks. Also, she led the company’s strategic direction with the US and global EFT networks.

Guigui’s most recent position was with Deloitte Consulting as its Managing Director and Head of Deloitte Consulting Payments Practice. For almost a decade, she led the division and helped clients develop actionable strategies to tackle their problems in growth, productivity and risk management.

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