Swissquote Names Jan De Schepper to Lead Digital Banking App Yuh

Swissquote Group has tapped Jan De Schepper, a longtime sales and marketing executive at the company, to run Yuh, its consumer-focused digital banking app.

De Schepper, 49, assumed the CEO position immediately, replacing Markus Schwab, who left the role in early August to pursue other opportunities. The appointment comes as Swissquote looks to tighten integration between its traditional trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term and the newer Yuh app, which targets retail customers with simplified financial services.

De Schepper joined Swissquote in 2015 and currently serves on the company's executive board as Chief Sales and Marketing Officer. He'll keep that position while adding the Yuh CEO duties, giving him oversight of product development and marketing across both brands.

Back in March De Schepper was also elected a President of Swiss Advertisers Association (SWA).

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Coordination Between Two Swissquote Platforms

The dual role appears designed to align product roadmaps at Swissquote and Yuh. Marc Bürki, Swissquote's CEO, said the setup will help the company "integrate Yuh more closely into Swissquote while further strengthening the brand."

Yuh launched as a joint venture between Swissquote and PostFinance, offering banking, trading and cryptocurrency services through a mobile app. The platform has attracted users in Switzerland's competitive digital banking market, though specific customer numbers weren't disclosed in the announcement.

Under Schwab's leadership, Yuh expanded its product lineup and grew its user base, though the company didn't provide performance metrics. Swissquote credited Schwab with building what it called "the most successful digital finance app" during his tenure.

In 2024, the platform turned profitable as accounts surged 48%%, making CHF 1.7 million in profits.

The company didn't announce who would backfill his previous sales and marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term responsibilities or whether those duties would be absorbed into his expanded role.

Swissquote operates as one of Switzerland's larger online banks, offering trading, banking and investment services to retail and institutional clients. The company has pushed into mobile-first products as customer preferences shift away from desktop platforms.