Spitch, a Swiss provider of solutions based on automatic speech recognition, voice user interfaces and natural language voice data analytics, has made a new senior hire, on-boarding Brian Martin as its Regional Director for the UK and Ireland, Finance Magnates has learned.

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Mr. Martin steps into his new role with immediate effect and will be based out of London. The appointment is his latest foray into the financial services industry in the London area, having come over from SpotOption.

He worked at SpotOption as a Senior Sales Director in its London branch. In this capacity Mr. Martin helped build partnerships within the foreign exchange (FX), contracts-for-difference (CFD), and binary options industries since April 2016.

Additional roles also include senior stints at Dynamatix Limited as its Vice President of Sales and Business Development, Causeway Technologies as a Sales Executive, with stops at X Open Hub, Spotware Systems, Thomson Reuters, and others, part of a lengthy career extending back to 1985, according to information made public on his Linkedin profile.