Rostro Group hired Kate Mason-Keaney as its first Chief People and Organization Officer and promoted Pavel Spirin to Group Chief Growth Officer, the company said today (Thursday), as the four-year-old financial services holding firm prepares for what it calls “aggressive growth.”

Rostro Group Names People Chief, Reorganizes for Expansion

The appointments come as Rostro tries to position itself beyond traditional brokerage operations. The group owns retail broker Scope (previously Scope Markets) and has been building out businesses in digital assets, investment services, and payments . Company executives say the diversified structure helps cushion the impact when individual market segments slow down.

Mason-Keaney joins from roles focused on organizational transformation at international firms. She'll work alongside Claire Thorpe, who was named Organization Development Director after holding senior HR positions at multinational corporations. The two will build out what Rostro calls its “People and Organisation” division, handling talent recruitment, employee development, and aligning company culture across the group's entities.

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"Rostro is building something truly extraordinary, and I am honored to join as the Group steps into a new, dynamic phase," Mason-Keaney said in a statement. She said she worked with Rostro's leadership previously and was drawn to what she described as the company's focus on employee growth alongside business expansion.

Spirin Takes Broader Role After Scope Work

Spirin previously drove business development at Scope and will now handle growth initiatives across all Rostro entities on a full-time basis. The company didn't specify what new markets or products it plans to target.

Michael Ayres, Rostro's group CEO, said the hires reflect confidence in the company's business model even as broader financial markets face uncertainty. "Financial markets are cyclical by nature, but the strength of Rostro lies in its structure," Ayres said. "We've built a business designed for the long term."

The company is targeting what it calls a "2030 growth vision" but hasn't publicly disclosed specific revenue targets or expansion timelines. It operates from Dubai and serves clients globally, though it didn't break out geographic revenue or client numbers.

In August, Scope Prime, the prime brokerage and institutional liquidity division of Rostro Financial Group, expanded its cryptocurrency offering by adding 77 new digital assets to its platform.