Kono is a long-serving veteran at Rakuten, having been with the company for more than 15 years. The appointment as CMO, which was effective from November 1, 2018, is another feather in her cap - adding to her positions of Group Managing Executive Officer and Senior Vice President of the firm’s e-commerce operations.
When Kono first joined the firm in 2003, she was in a Marketing role, having joined from SBI Securities. At the firm, she has since held a number of roles in this field ranging from sales, marketing, media planning, UI/UX, mobile strategy and Compliance.
Due to her extensive tenure at Rakuten, Kono is one of the leading female executives in e-commerce in Japan. In 2017, she made headlines when she was appointed to head the company’s flagship Rakuten Ichiba marketplace and oversee the firm’s e-commerce operations including the C2C marketplaces Rakuma and Fril, Rakuten Books and Kenko.com.
This move was particularly notable as Kono was the first executive to assume this responsibility from Mickey Mikitani, who had held the position since he founded the company two decades ago.
Naho Kono Continues to Make Her Mark at Rakuten
During her career, Kono has achieved numerous milestones. In May 2013, she was the youngest woman to be appointed as an executive officer. She was also the first woman to achieve this level of line responsibility in the company.
From 2005, Kono has been instrumental in the development of the firms mobile e-commerce, which as of February 2017, accounted for approximately 60 percent of the total transactions on Rakuten Ichiba.
In an interview with Rakuten Today, the official blog of the company in 2017 Kono spoke on her reason why she joined the firm. She said: “When I joined Rakuten, I was obsessed with mobile because I was sure that was going to be the platform of the future, especially when I saw all those people on the commuter trains in the morning staring into their phones."
“It was still early days in adoption and I was a young woman already active on mobile, so I was close to our potential users. I felt I could learn a lot quickly about mobile online shopping from a unique perspective and contribute something in the company that might make a difference.”
Kono is a long-serving veteran at Rakuten, having been with the company for more than 15 years. The appointment as CMO, which was effective from November 1, 2018, is another feather in her cap - adding to her positions of Group Managing Executive Officer and Senior Vice President of the firm’s e-commerce operations.
When Kono first joined the firm in 2003, she was in a Marketing role, having joined from SBI Securities. At the firm, she has since held a number of roles in this field ranging from sales, marketing, media planning, UI/UX, mobile strategy and Compliance.
Due to her extensive tenure at Rakuten, Kono is one of the leading female executives in e-commerce in Japan. In 2017, she made headlines when she was appointed to head the company’s flagship Rakuten Ichiba marketplace and oversee the firm’s e-commerce operations including the C2C marketplaces Rakuma and Fril, Rakuten Books and Kenko.com.
This move was particularly notable as Kono was the first executive to assume this responsibility from Mickey Mikitani, who had held the position since he founded the company two decades ago.
Naho Kono Continues to Make Her Mark at Rakuten
During her career, Kono has achieved numerous milestones. In May 2013, she was the youngest woman to be appointed as an executive officer. She was also the first woman to achieve this level of line responsibility in the company.
From 2005, Kono has been instrumental in the development of the firms mobile e-commerce, which as of February 2017, accounted for approximately 60 percent of the total transactions on Rakuten Ichiba.
In an interview with Rakuten Today, the official blog of the company in 2017 Kono spoke on her reason why she joined the firm. She said: “When I joined Rakuten, I was obsessed with mobile because I was sure that was going to be the platform of the future, especially when I saw all those people on the commuter trains in the morning staring into their phones."
“It was still early days in adoption and I was a young woman already active on mobile, so I was close to our potential users. I felt I could learn a lot quickly about mobile online shopping from a unique perspective and contribute something in the company that might make a difference.”
Noel Quinn's Surprise Exit Marks End of an Era at HSBC
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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