Linkly Has Recruited Frerk-Malte Feller as New CEO

Feller’s appointment is a key stroke in Linkly’s long-term aggressive growth strategy.

Australian fintech company, Linkly announced that it has recruited Frerk-Malte Feller as its new Chief Executive Officer, effective immediately.

According to a press release shared with Finance Magnates, Frerk-Malte Feller, a technology business leader, has been appointed by Linkly, a leading supplier of integrated payment solutions, as its new Chief Executive Officer.

Currently, Feller will continue his role as Affiliate for Webb Investment Network alongside his new post. Feller’s appointment is a key stroke in Linkly’s long-term aggressive growth strategy. Recently, the leading provider of payment integration technology in Australia and New Zealand has experienced a period of strong growth. This growth follows various acquisitions, increasing Linkly’s market offering and presence in the region.

Feller’s Occupational History

Prior to Linkly sourcing his skills, Feller just completed a short contract as an Advisor for Prospa in Sydney. Although the time was short, he was justly rewarded, according to his LinkedIn profile.

Just before Prospa, Afterpay benefitted from his experience as Global Chief Operating Officer. Recruited mid-2019, Feller was responsible for products, technology, payments, risk and operations. Additionally, he spearheaded Afterpay’s technology transformation and led various new business and product initiatives.

Facebook initially employed him as Director of Product Management (Messenger) in May 2015. He led Messenger’s Business and Platform product group. After sixteen months, the company promoted him to Director of the Workplace platform by Facebook Ecosystem Partnerships. Located in California, he was a crucial team member that helped launch the Workplace platform. Later, he led partnerships to build Workplace’s partner ecosystem of service and product partners.

Additionally, Refugees United sought Feller out as a non-Executive Director. Over six years, he supported its mission to empower refugees and reconnect them with their loved ones.

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In August 2013, Feller joined the ranks of HP as its Vice President of HP Shopping, North America, PPS. In this role, he was responsible for Hewlett Packard’s eCommerce business in North America for the Printing & Personal Systems Group (now HP Inc).

At an earlier time at Zipcar, he served as its President of Europe. He spent twenty months in London fulfilling the duties required of him. This included overseeing market growth in the UK, Austria and Spain, as well as leading further expansion on the continent.

Back in August 2009, Feller re-joined PayPal Inc. and took on the role of Managing Director of PayPal Australia. Over the course of roughly two and a half years, he was accountable for country revenue, strategy, operations and compliance. Further, he served as the Country Manager for PayPal Germany, Austria and Switzerland between January 2004 and February 2008. Here, he led the PayPal DE launch in early 2004 as a green-field operation.

Moreover, back at eBay in March 2008, he was the Managing Director of eBay Germany in charge of country revenue, strategy and execution. Furthermore, he supported the German eBay business since its start-up phase to a trading volume of more than US$ 1 billion per quarter. Though, almost ten years prior, he successfully fulfilled his duties as Director of Product Management, DE & EU for eBay Inc.

An Innovative and Trailblazing Company

During 2020, the payment market has seen a major shift in consumer purchase behaviour, coerced by the pandemic. This accelerated the adoption of payment technology and caused a change in consumer behaviour with customers easing towards tech for payments. This justly explains why Linkly selected Feller for this post. However, even with this increased adoption of digital payment technology, Feller still believes that ‘bricks and mortar’ markets still have a vital role in returning the Australian economy back to better times.

In response to the announcement, Frerk-Malte Feller commented: “I’m delighted to be joining an innovative and trailblazing company such as Linkly. The company’s solutions and the recent move into online payments, have put them at the forefront of technological advancement throughout the payments ecosystem and solidified their position as a leader in the field.”

“To have the backing of Potentia, whose investment in Australian Fintech over the last few years has been significant to the industry, is imperative to our short and long-term goals. Their support has enabled us to focus on providing our clients with industry-leading in-store and online payment solutions, alongside the development of an Australian first, true Omni-Channel solution that will be available later in the year,” said Feller.

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