CFD broker Kudo has named Felice Digennaro as head of prop at Kudo Funded, its prop trading arm, the company said today (Monday). Digennaro was most recently head of affiliates at FunderPro, another prop firm.
The appointment puts a specialist in affiliate marketing and partnerships in charge of the unit. Kudo Funded, launched in September 2025 with challenge-based accounts of up to $200,000, says on its website that it has issued more than 5,000 funded accounts and paid traders over $1.2 million.
Kudo, known as Kudotrade until it took the Kudo.com name in June, runs client trading through a Mauritius-licensed entity. The funded unit's website says trading there takes place in a simulated environment with virtual funds.
London's trading industry is coming home!
From Affiliate Manager to Head of a Prop Unit
"His leadership will play an important role in supporting our ambitions," Finley Wilkinson, chief operating officer at Kudo, said of the appointment.
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At FunderPro, Digennaro led the affiliate management team and oversaw partner relationships and campaign performance, according to the company.
He earlier worked as a content curator at TradeLocker and as CEO and chief marketing officer at Amikone, and he held roles at Evolution in the entertainment industry.
Digennaro is the third person with FunderPro on their resume to take a senior job at another prop business this year, by FinanceMagnates.com's count.
IC Markets made Petros Kalaitzis, FunderPro's former deputy CEO, general manager of its prop division in January, and Andreas Pilavakis left his head of operations post to become chief operating officer of GOAT Funded Futures in March.
Both held strategy or operations posts, which makes Digennaro the only one of the three from affiliate marketing.
Paid Creator Posts Drew Lower Engagement, Digennaro Reported
Digennaro has spent recent months publishing data on LinkedIn about how prop firms pay trading influencers. He wrote that he has tracked more than 10,000 trading creators.
In a sample of 85,387 posts, he reported engagement of 0.58% on promotional posts and 1.05% on normal ones. The count covers any post with a commercial call to action, he said, not only posts disclosed as paid.
Announcing the new job on the same network, he wrote: "let's make prop trading great again."
Kudo said the hire is part of its plans to diversify, and that further licenses in the United Arab Emirates will follow the Category 5 permit it received in June, which covers promotion and client introductions.
