Sage Capital Management has hired Jason Keogh as Sales Director, bringing on a veteran with three decades of experience spanning global banks, brokerages, and digital asset platforms as the firm looks to expand its institutional client base.

Sage Capital Names Jason Keogh Sales Director

Keogh joins from Fusion Capital, where he spent nearly two years as international sales director building a global sales operation. At Fusion, he helped scale revenue from launch to over $500,000 monthly within six months, according to his professional profile. His new role at Sage Capital focuses on attracting hedge funds, asset managers, trading firms, and brokerages to the platform.

The appointment comes as Sage Capital prepares to announce what CEO Nathan Sage described as "major news about our offering." The firm, which has operated since 2015, provides institutional clients with multi-venue execution, collateralized lending, and access to more than 200 digital assets through a single API.

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Keogh said he was drawn to Sage Capital's regulatory framework, balance sheet strength, and multi-product offering. "From everything I have seen to date, Sage Capital Management ticks all the boxes for what the market is looking for," he said.

Three Decades Across Banks and Crypto Firms

Keogh's career trajectory mirrors the evolution of modern financial markets. He spent years in equity sales and trading roles at Credit Lyonnais, Raymond James, and Oppenheimer before moving into fintech and digital assets. More recent positions included head of digital asset sales at Skarb and counterparty management roles at EXANTE, where he worked across four regulated entities.

Between 2020 and 2023, Keogh built a 12-person sales team at EXANTE's UK arm, reaching profitability within the first year. He also ran institutional equity desks at StoneX and Sucden Financial, giving him exposure to both traditional and digital trading infrastructure.

"Jason is very well known and highly respected in the industry, with a proven track record in driving revenue growth, building strategic partnerships, and managing client relationships," Sage said in a statement.

Prime Brokerage Competition Heats Up

Sage Capital competes in a crowded field of crypto prime brokers serving institutional clients. The firm recently expanded its partnership with Finery Markets to offer 10x leverage through a trilateral arrangement with Gold-i, creating unified infrastructure for trading across 200+ digital assets. Last year, Sage also partnered with EDXM to provide institutional access to perpetual futures liquidity.

The new whire follows a broader trend of executive movement in the sector. Earlier this week, Arman Tahmassebi took the CEO role at savings platform Flagstone after stints at IG Group and OvalX, signaling continued reshuffling of senior talent across fintech and digital asset firms.

Sage Capital operates across multiple jurisdictions, with entities regulated in Switzerland, the UK, and St. Vincent and the Grenadines. The firm's Swiss entity received a no-action letter from FINMA allowing it to offer spot digital asset trading, margin lending, and custody to institutional clients without a securities license.