Itiviti Names Mireille Adebiyi as Head of Marketing & Communications

Itiviti, a technology and service provider for financial institutions, recently announced the appointment of Mireille Adebiyi, a Fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term veteran, as its Head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term & Communications.

Adebiyi joins Itiviti with 17 years worth of experience in fintech. As the Head of Marketing & Communications, she will be based in Paris and will be in charge of the firm’s marketing strategy, communications, branding, and corporate messaging.

In her new role, Adebiyi will have a strong focus on digital marketing, Itiviti said in its statement on Wednesday. Furthermore, she joins the company’s Executive Management team, reporting to the Chief Executive Officer Rob Mackay.

Commenting on the appointment, Rob Mackay, CEO, Itiviti said in the statement: “Mireille has a solid understanding of our business & customers, having spent the majority of her career working within trading software.

“Digital marketing is becoming an increasingly prominent area of focus within Itiviti, and Mireille brings extensive experience and strength to further our strategy. I am confident she will be a valuable addition to our Executive team.”

Mireille Adebiyi joins Itiviti from Yseop

It was in London that Adebiyi started off her career, working for a Paris-headquartered software provider. Whilst here, she developed the company’s marketing and sales support processes. This was what put her on the path to work for the B2B financial software industry.

During her career, Adebiyi has worked for a number of firms. For the majority of her career, she was at Murex, a technology partner for the capital markets, where she spent more than 11 years. Her most recent position with the company was Global Marketing and Communications Officer.

Adebiyi joined Murex in 2004 as a Marketing and Communications Executive. She was promoted to Global Marketing and Communications Officer in 2008, her LinkedIn shows. She also held marketing roles at Yseop and Ullink, which is now part of Itiviti.

“Over the years, I have been able to observe firsthand the transformation of an industry deeply shaped by technological evolution. The post COVID-19 landscape turns digital and innovation into an imperative to succeed, and that applies both for marketing and fintech. I am particularly thrilled to be joining Itiviti as the company marks its ambitions to deliver the platform of the future, where capital markets expertise and continuous innovation meet,” added Mireille Adebiyi in the statement.